iPhone迎来“三连跳”，拼多多充当价格屠夫，一举摘下库克的骄傲
近段时间，各大手机厂商都在忙着发布新机，唯独只有苹果公司，还在想方设法的去库存。
2018年9月13日，苹果公司如期开了一场秋季新品发布会，带来的是iPhone XS和iPhone XS Max旗舰机，紧接着在第二个月，廉价版的苹果手机就来了，即iPhone xr，虽然iPhone xr被称为是廉价版，但事实上并不便宜，起售价为6499元，只是和8699元的iPhone XS、12799元的iPhone XS Max相比起来要廉价许多。
苹果新机相继发布之后，就迅速迎来了网友们的吐槽，主要被吐槽的原因有两点：一是认为创新少，只是优化了处理器和增加了双卡双待，其他性能并没有多大的升级，二是价格昂贵，把一款电子产品做成了奢侈产品，被称之为是苹果史上最贵的手机，最终也因为这两点导致了苹果手机的销量不及预期。
终于在2018年底的时候，苹果公司做出了以旧换新的活动，凭借着旧手机可以对iPhone xr和iPhone XS最高抵掉2100元，这也是苹果手机第一次自降身价，同时也为降价做好了准备。
2019年3月5日，苏宁扛起了苹果手机降价的第一把大旗，正式对苹果手机全系列降价，京东、天猫、拼多多紧随其后。
3月6日，拼多多充当了“价格屠夫”，将iPhone XS Max降低了2300元，而在苏宁、京东、天猫上面的降价力度都没有拼多多那么大，它们分别降了1711元、1911元和2200元，即使在天猫上有着苹果授权的旗舰店，也直降了近2000元。
3月7日，苹果手机迎来了“三连跳”，京东手机通讯发布微博表示，iPhone XS Max的降价力度已经达到了2200元。
苹果手机销量下滑的背后，是国产手机的崛起，如今的消费者已经变得越来越理性，在购机时已经不会把昂贵的苹果手机当成是首选，而苹果手机降价之后也正式迎来了销量的增长。
有网友认为，正是拼多多和各大电商平台相继对苹果手机进行降价，才一举摘下了库克的骄傲，如今的苹果手机，为了重新获得消费者的认可，只有被迫做出创新，库克在前段时间还表示，看着华为和三星都有了折叠屏手机，苹果也很羡慕。要是放在以前，苹果手机绝不会跟着安卓手机做相同的产品。
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