以后天猫卖家吃肉淘宝卖家喝汤?阿里的这个动作告诉你答案
据说在淘宝天猫有一条不变的规律,那就是“大卖家吃肉,小卖家喝汤”。据说在淘宝搜索产品,前几位都是天猫商品。
有卖家在期待淘宝和天猫合并,或是简单以为天猫店流量比淘宝店流量多,或是筹划开天猫店却一直未成功。有卖家不支持淘宝和天猫合并,或预料到了小卖家不管在哪里都不能轻松得到许多流量,或预料到了行业饱和后的淘汰期。
关于淘宝和天猫的合并猜想不断,这并是无缘由的,实际多是阿里的行为被误解。一是关于淘抢购和聚划算的合并传闻。强的合并弱的,一旦这种合并在阿里有了不错的先例,其他业务的合并似乎就容易通过了。二是淘宝店可以“升级”为天猫店的传闻。实际并不是大家想象中的优质的淘宝店就可以直接入驻天猫。而是“孵化入驻”,即先向天猫提交自荐,审核不通过,再由天猫定向邀请去淘宝开企业店,然后每月考核,经营业绩拔尖的卖家才有希望进驻天猫。
在2019年,淘宝和天猫合并的可能性大不大?以后天猫卖家吃肉淘宝卖家喝汤?阿里的这个动作告诉你答案。淘宝店铺转让服务商了解到,消息显示,85后小伙蒋凡将同时管理淘宝和天猫业务。淘宝和天猫这两个品牌独立发展,但两个消费场景会在未来被打通。对于这个消息,淘宝卖家是拒绝的,天猫卖家是不解的。
目前来说,在淘宝的PC和移动端都能搜到天猫的商品,就算消费场景打通,貌似也不会给淘宝卖家带来多大的助益,反而可能因为天猫卖家能够提供更好的商品和服务,而导致淘宝卖家错失一部分订单。消费场景的融合对于天猫卖家来说,明显是有好处的,比如一些消费者的固有印象是淘宝便宜天猫贵,这种在以后会被打破。此前,天天特价和淘金币是独属于淘宝卖家的营销活动,但现在天猫店铺也可参与。
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