4次问鼎中国首富,如今入狱13年,出狱后或是下一个褚时健
近年来互联网行业的快速发展,中国大陆财富榜上前两名基本上被阿里巴巴大佬马云和腾讯大佬马化腾霸占。他们也是无数人奋斗的榜样,发迹史也广为人知,被当做成功商业典范被人学习。其实很多人都忘了早在十几年前,也有一个大佬在商界叱咤风云,他在10年间3次问鼎胡润百富榜大陆首富,在2006年福布斯中国富豪榜亦排名第一,他就是黄光裕。
黄光裕的人生有着传奇的色彩,他作为传统零售业企业家的代表,曾被称为“零售价”教父,黄光裕的商业手段以快、准、狠为特点,在国美快速发展时期,他几乎把对手的公司全部收购归于囊中,因此还被称为“屠夫”。然而2008年在黄光裕最辉煌的时候,黄光裕因非法经营罪、内幕交易罪和单位行贿罪被判处有期徒刑14年,同时被判罚金6亿元,没收财产2亿元。
可以说在以前国美就是现在的阿里,草根白手起家靠公司上市的股份就能35岁坐上首富是什么概念?黄光裕的眼界、执行力就不用提了。当年国内四大家电连锁企业分布就是国美、苏宁、永乐和大中,国美一开始一直都占上风,后来并购永乐,托管大中,下一狙击目标就是苏宁,然而还没来得及下手黄光裕就因经济案被查进了监狱。黄光裕入狱后,国美高层就开始内斗,以陈晓为代表的职业经理人和以黄光裕妻子杜鹃夺权那叫一个激烈,最后陈晓辞职退出国美,杜鹃一把掌握了国美的管理大权。如今国美年年都在亏损,风光不再,要说国美现在发展成这样不只是因为08年黄光裕入狱,也因为09年国美内斗,也因为10年苏宁全面像线上转型,对国美乘胜追击。一晃11年已过去,黄光裕缺席的零售业在互联网浪潮的冲击下,发生了翻天覆地的变化。
试想一下如果黄光裕没有入狱,现在还能坐稳首富的位置吗?以前是零售连锁的时代,国美苏宁是霸主,竞争也是激烈。如今的电商时代,阿里巴巴是霸主,京东是二把手,如果黄光裕还掌控着国美,那现在做他竞争对手的就不是张近东和刘强东,而是马云。万达的名单上也得再多个对手,因为国美2005年也开始做商业地产,只不过因为由于黄光裕从06年开始就官司不断一直没有发展起来。
这些年总有一些关于黄光裕出狱的消息,每次都能引发资本市场骚动,国美股票也因此涨停。好像大家都认为黄光裕回来之后,就能让国美重新回到霸主地位。对此只能说想的太简单,早在2008年国美发展的颠覆时期,其实零食电器线下的布局就已经达到饱和了,那时候没有抓住互联网的早班车,就是掉队了,而国美就是掉队了。近些年,通过亲属和亲信,黄光裕一直可以遥控指挥国美,黄金零售、手机业务等等,但是并不成功。只能说属于黄光裕的时代已经过去了。
苏宁在黄光裕坐牢的这几年,线上线下紧锣密鼓的布局,今年初还收购了万达百货,等黄光裕出来了,摆在他面前的也是一个与11年前截然不同又错综复杂的竞争格局,老对手苏宁在各个赛道获得了先发优势,新对手京东占领线上电器销售市场,零售天才黄光裕到底能不能逆风翻盘,还是有个问题。希望黄光裕能像史玉柱,褚时健一样伟大,跌倒了,爬起来,涅槃重生,成就商业史上一代传奇枭雄。大家都期待一个涅槃重生的故事,哪怕时代已变,市场无前,江湖已远,仍希望看到一个现代版卧龙出山的传奇。然而,曾经杀伐决断、霸气侧漏的家电连锁巨鳄,能再挥舞起他的王者之鞭吗?
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