强势崛起的家电巨头：曾面临倒闭，今超格力美的，品牌价值3502亿
有时候企业和人的确挺相似的，曾经低落到低谷，之后触底反弹，迎来逆袭成功的辉煌时刻。譬如京东方（BOE）这家中国企业曾经濒临倒闭，连续7年亏损，如今市值却高达1538亿，且超越了三星和LG，以5430万片液晶电视面板出货量跃居世界第一，还成为了华为OLED柔性屏的供应商。今天要提及的这家企业，跟京东方有着几乎相同的经历！
提及国产家电品牌，美的、格力占据了中国家电市场的半壁江山，而另一半江山则是海尔的天下。去年《中国500最具价值品牌》报告显示，阿里、腾讯、苏宁这些品牌依然名列前茅。让人意料之外的是，阿里巴巴并没有跻身到前三强，而是海尔飙升到了第三的位置，其品牌价值高达3502.78亿元，仅次于国家电网和腾讯，遥遥领先于竞争对手格力（1324.37亿元）和美的（956.47亿元）。
虽然海尔才创立35年，但是已经算是一个国产老牌子了，几十年来海尔家电走进了千万户中国家庭，因为其质量并不输国际品牌。如果你略有耳闻，一定知道张瑞敏砸掉问题冰箱的故事，此后海尔冰箱也成为了行业的领头羊。
如今品牌价值3500亿元的海尔，你可能没想到，它曾经只是一个面临倒闭的小厂房。时光倒流回35年前，恰逢35岁的张瑞敏临危受命，担任青岛电冰箱厂的总厂长，当时工厂负债累累，债务总额有一百多万，在80年代这可是一笔巨债。但最严重的问题是，生产的冰箱质量令人堪忧，于是才出现了上面砸冰箱的举动。
此后，海尔获得了国家质量金奖，质量受到了消费者的认可，产品还成功走出国门，出口到国外。张瑞敏的“野心”逐渐显露，扩建厂房规模，增加家电产量，在他的带领下，海尔强势崛起，不仅成为了全球大型家电第一品牌，更是创造了一年营收2419亿元的现象级表现。
现在的海尔，走上了多元化发展的道路，旗下拥有多个品牌，产品布局涉及智慧家庭智能家电，包括冰箱、空调、洗衣机、电视、厨电等，现在已经超越格力和美的，成为了当之无愧的家电行业巨头。
对于强势崛起的家电巨头：曾濒临倒闭，现超越格力美的，品牌价值3502亿，你有什么看法呢？欢迎大家在下方留言评论。
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