开年首刷单被抓！做电商陷入刷单怪圈是一种“病”，得治
看到目前电商界的一大通病，大家每天都忙着刷单，找测评人。评价区域还能看下去吗？跨境电商运营：曾经我也这幺想，做好产品标题，五点描述，详情，图片，广告。但是后来发现还不如刷它一单管用。
看到目前电商界的一大通病，大家每天都忙着刷单，找测评人。这也难怪越来越多的人觉得做这行没意思。
即便平台对于刷单抓得严，但也阻挡不了一众卖家对刷单的狂热，刷单屡禁不止的背后真实反映了卖家的无奈。
淘宝运营：
刷单，能禁的住吗？用户评价实际是电商模式最不该有的功能，请问如果你在线下购买东西，你能看到评价吗？用户的评价，大多数人是不评价的，用的不爽的人就会来评价一下，结果造成如果不刷，产品还能卖的出？评价区域还能看下去吗？评价永远无法客观反应产品，但是却真的能影响到买家。
一打开淘宝，默认是销量选项，这就是为什么拼了命也要刷单。马云这古惑仔，既赚了老实人的直通车的钱，又放水给不老实的人刷销量，这也导致了就算有被抓风险也依然没能影响卖家刷单的狂热。
跨境电商运营：
曾经我也这么想，做好产品标题，五点描述，详情，图片，广告。
但是后来发现还不如刷它一单管用。
FB上找不到reviewer，或者找的是个骗子老外。后来又想寄希望于中介，发现更坑，于是你不禁感叹：跨境电商电商好坑啊！我要离开这个圈子！
很多人你问他如何推广新品，打造爆款。他可能说不出一个自己的思路。或者说了，但是他会一直强调刷单在这个过程中的重要性。我想这就是我要纠正的。每次广告表现不好，转化率不好，销量不好。你的第一想法就是刷两单吧，那以后遇到困难你只会一直把这个念头挂在首位，而从来不会去想其他问题。还有，电商平台最终看的是产品，好的产品才会帮助你走的更远，也才能给你带来更多好评。那些靠刷单去维持产品评分的产品，最终也走不远。赚的也就是快钱，甚至最后赚的钱还不够你的开销。外观新颖，品质优良的产品+优秀的运营能力 = 爆款
所以我还是想奉劝各位以及你们的老板一句：走出以刷单为中心的怪圈！
多想想运营的事情，如果 "电商运营"变成了"电商刷单"，你觉得这个行业还有希望么？
厉害的运营从来不是靠刷单做起来的！
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