听腻了！天天都是裁员倒闭，难道就不能辞职创业？
整个2018市场经济都弥漫着硝烟，裁员的裁员，倒闭的倒闭。
从中发现一个很有意思的规律是裁员的基本上都是一些互联网型的公司，比如滴滴，京东，摩拜，还有网易。
倒闭的很多是一些实体店，包括连锁咖啡行业，餐饮行业等等，比如这两天我有分析的连咖啡，雕刻时光。
无论是裁员还是倒闭，无外乎的原因都是大家都挣不到钱。对于大公司来说持续的亏损就意味着要裁员缩招控制整体成本，而小公司没有资金支持只能倒闭清算。
在这种市场环境下，越来越多的人开始考虑创业，其中电商和实体成为两个选择的方向。
实体和电商，哪一个更赚钱？
做生意创业的话首先要考虑自己的资金承受能力和自己心态承受能力。
在一些小地方可能你找个好的地段做点小生意就能赚钱，比如有人资金能力雄厚开大酒店在经营好的情况下也能赚钱。再比如做特色小吃，也挺赚钱的，光卖牛肉汤羊肉汤，有的一年也赚个100多万。
当然做电商也有好的，比如说三只松鼠就是从电商开始起家，短短几年成为了零食行业的NO.1。对于普通人来说开个淘宝店前期也不需要投入太多资本，但是能不能开起来也是个未知数。连马云都布局新零售，成立盒马鲜生，逆袭了很多传统超市。京东也开始布局线下，花几十亿收购了酒店。大佬们早早就意识到，线上的红利期已经过了，只有打通线上线下才能实现更大的收益。
总体而言，对于没多少资金的创业者电商是趋势，要比实体好一些。电商投资少，销售面广，基本上只要是能够放在兜里的产品，都可以在网上销售。你像衣服，鞋子，手机，化妆品，保健品等等都可以在网上销售。只要懂得网店的规则，只要会运营，基本上来说销售还是比实体店好一些。
实体和电商，哪个更保险？
做生意除了赚钱外，很多人都会考虑风险的问题。
做电商一开始都没什么流量，很多人就会刷单，这个风险虽然有但是只要合理控制基本上也没有什么大问题。要考虑的是压货和个人生活成本的问题，毕竟电商的投入周期相比实体店要更长，没有好的运营手段，短时间内很难看到成果。
实体店要考虑最大的问题就是租金，现在很多实体店倒闭原因就是租金超出了收益，最后因为付不起租金只能倒闭。
最后，无论选择做什么生意，首先要根据自己的兴趣决定，有兴趣才能做好做精，才能专注而专业！其次当前经济背景下要根据城市地段不同选择行业，做一些轻资产的生意，大投入或者高店租千万要谨慎！另外做生意还是需要一些经验和手段，正所谓一门相同的生意有人赚钱有人破产，生意讲的的便是手段和策略。
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