她被誉为亚洲投资女神，她是刘强东的恩人，更是刘强东的伯乐！
大家只知道今天的第二大电商京东，却很少有人知道京东最早的投资人徐新，在京东在美国纳斯达克敲钟的时候，徐新净赚了100多个亿，投资回报率高到惊人，也让徐新一下子出名了。
徐新投资成功的案例，可绝非京东一家，在京东之前，她的投资成绩也是非常出众的。最早让徐新看到风投回报的是哇哈哈创始人宗庆后，当时宗庆后在法国考察见到依云水的时候，他觉得这个里面很有赚头，商机和潜力很大，回国后，宗庆后就把依云矿泉水的模式搬了回来，做起了娃哈哈瓶装纯净水，因为投入了广告的成本，所以上市的纯净水口碑还是相当不错的，经常是被销售一空，徐新也在宗庆后身上看到了投资的回报。
投资宗庆后，徐新相对来说还是比较顺利的，徐新投资网易可谓是有惊无险。徐新投资了500万美金，丁磊搞了一个网易，没想到网易的股票是大起大落，最高的时候30几块钱，最低的时候跌到几毛钱，徐新没有一下子抛掉自己手里的股票，之后的网易真的可谓是触底反弹，徐新收获了成倍的回报，在后来对徐新的采访中，徐新说并不是她多么有远见，而是网易自身的品牌还是很大的潜力的。
而徐新回忆当时投资京东的时候，她无意间在调研的过程中看到了刘总裁在他儿子的照片上写下的“只有第一，没有第二”的座右铭，刘总裁这样的一句座右铭也让徐新看到了刘强东骨子里的韧劲，而恰巧是她非常感动于刘强东的这份韧劲，觉得他是个非常值得塑造的人才。因此徐新得以与刘强东结缘，成为了京东的第一任掌门人，而后的京东也是没有让徐新失望，让她也获得了很高的回报率。
徐新总说，作为一个投资人要学会看一个行业，但是可能因为徐新是一位非常成功的女性，所以有她独特的女性视角，这也使得她跟其他投资者有很多不一样的地方，她非常的会看人，而且比起看行业，她更喜欢看人，看一个人是否具有领导人的潜质、看一个人是否有异于常人的管理才能和领导才能还要看一个人做人本身的品质有没有问题，这就是徐新不同于别人的投资眼光；其次是她看准的行业或者看准的人，她都是非常快的下手，也正是因为她自身所具备的这几点特质，才让她成为了投资界的女王，投出了那么优秀的企业家和企业，也让他自己收获了很多。
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