苏宁，一个一直被小瞧的电商
随着电商行业的不断发展和淘汰，如今的电商平台已经渐渐的形成了三足鼎立的大局面，那就是阿里、京东还有拼多多的三足鼎立，阿里和京东作为老牌电商一直占据着电商行业的重要位置，而拼多多作为一匹黑马也在这两年成为了第三个巨头，只是在三巨头的围攻下，还有一个电商平台在暗暗发力，那就是苏宁旗下的苏宁易购了。苏宁作为线下品牌其实已经是一个老品牌了，成立于1990年，早在电商尚未崛起之时就已经打响了自己名号了，只是一直都处在线下市场的竞争中，并没有将过多的精力放在线上，因此并没有很多的人注意到苏宁的线上情况。
然而苏宁在2010年之后便逐渐地开始跟上电商的脚步了，不断地学习和借鉴其他电商企业的经营和发展，同时还学习了京东开创自己的物流体系，打造平台配送一体化的局面，加之其与京东一样都是以数码家电为主，因此强大的物流体系慢慢开始发挥出了强大的作用。在2018年的财富榜单中，苏宁也凭借这几年的发展上升到了427名，这样的成绩对于一个从线下转型的传统企业来说还是很不错的，同时其借鉴京东模式的成功也意味着自身电商实力的上涨，有望在未来的电商市场取得自己一席之地。
其实，苏宁在线下的传统市场也是一直发展的相当好的，曾几何时，线下的两大电器巨头也就是苏宁和国美了，如今的国美随依旧在线下蓬勃发展，但是苏宁转型线上发展后开辟的线上线下相结合的模式也给不少企业带来了很大的麻烦，就连京东大佬刘强东都曾感慨就连其老家宿迁都能看到苏宁易购的影子，却看不到京东的影子，一度觉得是一个耻辱。
当然苏宁这几年不止线下和线上业务发展迅速，甚至已经加入到了新零售行业当中了，苏宁小店已经在很多城市开始慢慢出现了，苏宁小店的开始也意味这便利店以及新零售行业会有一个新的竞争者出现。未来线下市场、电商市场以及新兴的新零售和便利店会有如何的竞争与发展也让我们拭目以待。
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