探讨淘宝卖家最顾虑的几个问题
近几年电商确实很赚钱，不过也有很多人去尝试了却没有赚到钱，这可能就是思维上的差别。电商最火的就是淘宝了，现在做传统淘宝店没有以前那么好做了，也可以理解为门槛高了。今天就谈一下卖家最顾虑的几个问题。
想必做淘宝大家最担心的就是店铺里的产品的销量、信誉、评价、动态评分，会不会有人买。
现在已经是移动零碎时间购物了，不像之前的淘宝购物货比N家，一下子能看到很多的产品进行对比，大部分是看到了喜欢需要的就购买了。加上淘宝的个性化标签，淘宝千千万万的产品，每个人搜索展示的产品也不一样，更促使了这种店铺的存在。另外手机屏幕比较小，能够对比的数据也很少，更多的人连详情页都不看，就看下首图就下单了，现在不仅仅有7天无理由退换货，更有30天或者1年免费换新等服务，再加上运费险的存在，退换货运费也有人承担，偶尔退货还能赚几元。总的来说，就是现在的购物环境好了，人们买东西更放心了，所以早期的那些对比数据也没那么重要了，店铺流量也格外重要了。无货源淘宝是利用淘宝对新品上架到店铺有7天的自然流量扶持，现在淘宝规定一天可以上架300件商品，只要每天利用软件坚持去上架商品，就可以源源不断的获取到免费自然流量，有流量，店铺就会有订单。
又该怎样定价呢？这也是很多卖家纠结的。
平台上同一个类目下的宝贝那么多，定价不尽相同，这是因为，你的价格受到货源、利润、材质、工艺等等因素的影响。其实大家买东西并不是一味的追求低价，现在都是看性价比的，所以你要关注的是怎么突出宝贝的卖点，怎么能让自己的宝贝更符合这一价格所对应的买家人群需求（不同的价位，面对的人群是不同的）。
如何提高店铺转化率呢？
首先，第一印象很重要。可以做一些优劣对比图、细节图：清晰大图展示宝贝的材质、做工、小细节，为的是呈现宝贝的品质和突出宝贝的卖点，做优劣对比图、细节图时，建议搭配上相应的文字说明。偶尔做一些活动，但是不宜经常做，但是只要做了，就要在店铺的醒目位置去展示出来，这是为了去有效的扩大活动的效果，去营造一种活动的热卖氛围，去给买家一个购买冲动，“不要犹豫，抓紧下单，现在不买就晚了！”也可以偶尔做一些小视频，重要的是去突出展示宝贝的卖点，卖点直击买家的内心，你说买家能不感兴趣吗。承诺的就一定要给到，无理由退换货、赠送运费险、正品保障、极速退款等等，这些承诺本身也是为了减少买家的后顾之忧，增加买家对店铺的信任度。
淘宝规则在不断的变化，但是方法总比困难多，真正成功的人都是经历过挫折才成功的，一成不变的东西是不长久的，当所有人都认为做不下去，唯一坚持做的那个人一定是最成功的人。欢迎大家一起交流探讨。
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