天猫国际升级直邮服务 商家物流单起点需从菜鸟海外仓发运
2月22日消息，天猫国际昨日针对直邮服务发布了《天猫国际直邮服务全面升级3.0标准》，以提升整体服务标准。
天猫国际在规则中称，为了配合天猫国际整体服务升级，提高消费者的体验，打造良性竞争的平台环境，提供更加合规、升级的服务，在原有的《直邮服务标准升级通知》的基础上，针对天猫国际平台上的卖场型旗舰店的商家新增“天猫国际商家的直邮商品需备货在菜鸟海外仓，物流单起点需要从菜鸟海外仓进行发运”的要求。
为配合直邮服务升级标准平稳运行，菜鸟已推出海外仓配直邮模式，可为商家提供海外仓储，打包，订单履行等服务。同时，商家仍可通过选择直邮推荐物流服务商为消费者提供直邮（清关和配送）等服务。
天猫国际方面还表示，自2019年5月15日起，所有在天猫国际平台上经营卖场旗舰店的商家必须遵守 《天猫国际直邮服务全面升级3.0标准》。如商家无法在以上期限内满足该《天猫国际直邮服务全面升级3.0标准》，天猫国际将对商家店铺内所有直邮未入菜鸟仓的商品（部分商品除外，具体详见FAQ）进行下架处理并关闭未入仓商品的发布上架功能，并且/或者限制商家参加天猫国际营销活动。
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