李国庆“官宣”：离开当当！第一届电商人要跑去再创业？
提起当当网，很多年轻人或许会陌生，但对于老一代网购党和书友们来说，可是名气很大，因为它可以说是中国第一代电商网站。
20日上午，当当网创始人李国庆正式宣布离开当当，宣布重新创业。在公开信中，李国庆表示结束了夫妻店治理结构，俞渝会带领公司洒脱地开创未来，为当当的近3亿用户提供优质服务，“往事浓淡，色如清，已轻。经年悲喜，净如镜，已静。”
同时李国庆表示会再次在文化创新和复兴上为中国乃至世界的文化产业贡献光和热，“我将创办书友会，读者可以以书会友， 阅读达人可以在这个平台自发组织成千上万书友会。”
随后当当公司也发布内部公告称，2019 年 1 月开始，李国庆不再担任当当网的任何职务，仍是公司股东。董事长俞渝女士兼任公司 CEO，当当网的日常管理决策由俞渝带领公司高管完成。
作为中国老牌电商，当当最近几年声量不大，但是近几年影响力日渐小。“李国庆想让当当独立上市，妻子俞渝想卖掉，但是在当当俞渝掌管了财政大权，更有话语权，最终还是老婆说了算。”知情人士透露。
1964年出生的李国庆是地道的北京人，做过北大学生会副主席、欠过百万巨款、进过国务院工作、创立过多家公司。1999年，李国庆和夫人俞渝联手创立当当网，从最初的一无所有到国内图书零售行业的领先平台，几经起落。
薛蛮子曾说李国庆是电商业界的鲁智深：说话大胆、豪气直肠；但李国庆自己觉得，他像约翰·克里斯朵夫：“特渴望世俗的标签给我贴上，做出成就被社会认可。但一旦被接受，我老在这个圈子里反叛，标新立异，老想踢人一脚。”在商业空间有限的情况下，表达成了李国庆放飞自我的重要渠道。
在李国庆看来，当当是伟大的实验，而接下来，李国庆要做的新创业项目是书友会，具体名字正在网上征集中。
值得一提的是，吴晓波也曾说，李国庆对图书有情结，在推广阅读这件事情上，李国庆更应该是被感谢的。俞渝则在朋友圈中以长文回复：“不用感谢任何个人”，“要让文化人有尊严、有自信，收入是尊严的经济基础。”或许当放下当当的李国庆，也会放下对当当焦虑。
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