格力手机为什么消失了?盘点一下近年消失的手机品牌!
不知大家是否记得格力手机?刚出来的时候,小编也是觉得挺神奇的,格力在我们的印象中不是做空调的吗?这么转行做手机了?
在2015年的时候,格力手机一代正式诞生,董明珠在格力电器股东大会上正式宣布格力手机开卖,话说董明珠的眼光还真的是比较长远,能够预料到以后的物联网时代,各种电器都会与手机连接,与其与其他手机厂商合作,倒不如自己制造手机,于是,格力手机就这样诞生了
不过,格力手机在市场上的地位可以说是微不足道来形容了,不说消费者根本不买账,小编觉得,格力手机想要卖出去基本得靠充话费送手机来进行销售吧,小编总结了一下格力手机为什么不被市场认可的原因:
配置低下
当然,这只是针对格力手机一代来说的,在2015年的时候,主流安卓手机的配置都在运存4G左右,而当时格力一代的运存仅有1G,8G的存储空间也是让人接受不了,估计董明珠在制造格力手机时没有考虑到消费者买不买单的问题,只考虑制造手机的成本,再就是当时的研发资金也是不太充足,毕竟格力是做家电的,突然要投资做手机,肯定不能投入太大,毕竟面对一个未曾接触过的新的领域,还是要小心谨慎一点为好。
价格过高
价格这个问题是消费者最关注的问题,也是决定一个手机销量能否到达预期的关键因素,想要高价低配卖手机?门都没有,估计格力当时是参考了蓝绿厂商的定价策略,不过格力啊,你有没有想到你的手机外观做的好看吗?广告投入能有OV多吗?品牌形象跟OV是一样的吗?如果当时这部手机卖500元以下,应该还会有人来买,不过定价这方面,董明珠这一步实在是走错了,应该是不想让格力手机披上性价比高这个标签吧,毕竟有了这个标签就不好撕下去了,参考小米,如果小米卖的贵了还有多少消费者会买单,这本身就是一个很矛盾的问题!
另外,在系统定制UI方面,格力也没有和小米一样的时间去深度优化,就更不要提用户体验了,听说格力手机二代逼迫格力的员工购买,这个的确是真的,不过细细的想来也蛮搞笑的,当时格力手机二代是直接从员工的年终奖中扣除,不用格力手机没有办法进行上班签到,这一消息一经发布,格力手机的名气是有了,不过这是一个负面消息啊,哪个消费者愿意为格力二代买单呢?
本来在2017年,预计要发布的格力手机三代也没有了消息,直到现在,格力手机可以说彻底销声匿迹了。
其实细细想来,近些年销声匿迹的手机品牌也不少了,我们来盘点一下:
不知大家是否还记得小辣椒、天语、海信、锤子、乐视、朵唯、TCL、酷派这些熟悉的名词?目前能在手机界存活下来的也就仅仅是我们熟悉的那几家,真的令人唏嘘不已啊!
在这纷繁复杂的科技时代,一个互联网品牌想要长时间屹立不倒真的是非常困难的一件事,阿里巴巴的目标就是做一个存活101年的互联网公司,想要得到消费者的认可,不仅需要长久的热情,更需要扎扎实实的步伐!
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