代购凉凉，跨境电商是否更靠谱？
在被代购圈称为"代购黑色星期五"的2018年9月28日，上海浦东机场的海关人员关闭了"免申报通道"严查浦东机场T2航站楼，所有到达旅客的行李都必须机检。行李箱经过X光机安检，大量代购前排滞留，被查处代购人数高达100多人。
《电子商务法》（简称《电商法》）的出台，让国内赚了近20年快钱的代购陷入职业危机。
《电商法》规定，代购需要持有中国和购买国的两方营业执照，偷税漏税的监管和处罚也会大幅度加强，罚款金额上限高达200万元，还要承担刑事责任。代购们从境外以比国内专柜低很多的价格买入商品，再到国内转手买出，中间巨大的差价利润驱使代购铤而走险。躲避关税的偷税行为实际上是走私，在我国的走私是严重恶劣的违法犯罪行为。
而与代购的黑暗时刻相反，一系列关于正规跨境电商平台政策红利的释放、税收优惠限额提高、商品清单范围增加等，为行业发展带来新的发展机遇。2018年国家政策整体以扶持为大方向，提高享受税收优惠政策的交易限制，降低相关进口商品关税税率。
Source：公开资料整理
跨境电商or 继续代购？
电商们的跨境业务随着《电商法》出台扬起新的势头，当前进口跨境电商平台可大致分为三大梯队，其中第一梯队特点明显，由于分别背靠阿里和网易，天猫国际与网易考拉拥有较充沛的现金流以及流量资源，在竞争中优势明显。
2018跨境电商梯队分布
Source：MobData研究院
作为跨境进口电商里的佼佼者，小红书和网易考拉近年来发展势头迅猛，小红书代表的UCG社区型电商与网易考拉代表的综合交易平台型电商又有何异同点？
目前小红书的业务主要分成小红书社区和小红书商城两种，分别提供UGC内容分享和跨境商品购买。由于社区属性明显，小红书在装量与增速遥遥领先网易考拉。做内容电商，成为了小红书独树一帜的优势。
Source：MobData研究院，2018年1-12月
社区电商的属性鼓励用户多产出原创内容，形成社区生态，对于年轻爱分享经验的女性来说更具有吸引力，分享自己的使用心得，或浏览其他用户的笔记来为自己的购买做参考。甚至像逛街一样漫无目的的逛社区，被种草后产生即兴消费。而网易考拉更多是提供了适应传统电商购买方式的用户，这些用户大多倾向于直接购买所需产品，不会过多停留在一个电商平台中。
Source：MobData研究院，2018年12月
代购新生
代购在经过一次洗牌之后，也在继续摸索着生存之道，朋友圈的"灵魂画手"应运而生
《电商法》出台后有代购在朋友圈里发广告时，不再用正常的货物图片，而是手绘简笔画；不用中文打广告，而是用英文、符号或代称来售卖商品，打起擦边球。
跨境电商和代购，谁会是你海淘的新选择？
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