为什么微信在国内这么火,国外却没人愿意用?原因其实很简单
说起社交软件我们就不得不提到腾讯公司的QQ和微信了,对于我国的社交软件市场来讲这两款软件可谓是处于垄断地位,尤其是微信现在的月活跃用户已经达到了十亿之多,可以说除了刚出生的小孩子和没有手机的人之外,几乎所有的人都拥有自己的微信号,而在现在我国的这个社会无论是手机支付还是上班工作都会与微信相关联,但是为什么微信到了国外就没什么人用了呢?
腾讯并不是没有为微信的海外布局做出努力,相反腾讯反而十分希望微信能够打开海外社交软件的市场,毕竟现在国内的市场基本上是腾讯一家独大没有任何对手,这也就导致了腾讯想要扩大微信的用户只能放眼于海外的市场,但是微信在海外市场的推广费用烧了好几亿美元却一点效果都没有,最后就连腾讯负责这方面推广的人员都承认微信的海外推广并不成功,以后将会注重于国内市场。
而腾讯对微信的海外推广失败的原因很简单,微信毕竟是腾讯按照中国人的使用习惯和审美来设计的,所以得不到外国人的欣赏很正常,并且微信主打的还是熟人社交,你的微信里面大多都是自己的亲戚朋友或是工作同事,平时发一条朋友圈都要想一下有没有什么影响,而外国人十分注重隐私,哪怕是自己的父母他们都不想让他们知道自己平时在想些什么,所以微信在这方面并不成功。
并且对于外国人来讲他们已经习惯了使用自己国家的社交软件,你让他们一下子换用一个新的社交软件会很麻烦,因为他们的朋友都在原来社交软件之上,当初微信的推广是借助QQ在国内的广大用户量才推广成功的,现在腾讯想在国外的社交市场已经被分割完了的情况下去抢夺市场显然是不现实的,这就像是现在国内的一些社交软件企图和QQ微信抢市场一样不可思议。
并且微信对于我们来讲很方便是因为微信可以进行手机支付业科技进行娱乐阅读等等一些功能,但是这些功能有的在国外并用不了比如支付,还有就是外国人更喜欢一个软件做一件事希望软件十分“专一”,所以对于微信这种具有很多功能的社交软件他们并不是很喜欢。
以上这些原因就是为什么微信在国内这么多人用到了国外却没人用的原因了。
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