苹果不请明星代言，却销量一直很好的秘密
我用得第一部苹果手机是Iphone 4，在这之前，用酷派，荣耀等安卓机；当我用上苹果手机之后，我感觉，苹果是最聪明的公司，也是最厉害的公司。
苹果在产品营销，没有请过明星为其代言，但都是合作的方式，比如，巨石强森；再比如，陈可辛用苹果手机拍得微电影等，我仔细想过这个问题，为什么它不请明星作代言？
第一、乔帮主就是最好的代言
当我看读《乔布斯传》的时候，我对乔布斯有了新的认识；他不只是一个产品狂人，他还是一个个性分明的人，他也是改变了世界的人；他是苹果产品的灵魂，他的这种灵魂已经融入进了苹果的产品当中，所以，乔布斯对于产品的精细已经达到了一种巅峰的程度，这就是最好的代言。
第二、苹果的定位决定不用代言
苹果产品有着非常明显的定位，也有着明确的目的；可以很直白的说，用苹果产品多多少少都会有一些装X感觉，这也就是苹果的目标，它想为个人赋能，突出人的与众不同；依托于产品为王的理念和强大的IOS系统支持，你会发现，并没有哪一个明星能代表苹果。
第三、苹果过于强大不用代言
苹果的利润率是世界上最高的，并且苹果的品牌影响力也是最强大，强大到可以掩盖一切明星，也没有哪一个明星可以代表苹果这一品牌。
品牌的力量会碾压一切，你想想看，明星效应不是永久的，品牌才是永久的。
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