互联网经济发展风波，实体经济却越做越难，问题究竟出在哪？
现在的实体是不是越来越难做了?实体的确是越来越难做了。这一点笔者是有发言权的，笔者到过国内的几百个城市，每年培训的中小企业家有几千个，直接打交道的企业家每年有几百个，现在的生意是越来越难做了，实体店的生意更难。很多实体店的房租成本远远的高于商铺本身的营业额，本应该是赚钱的买卖，如今却纷纷面临着赔钱倒闭的压力。
导致实体店生意难做的原因有几个方面的，房租太高首当其冲，位置好的地方房租更高，位置不好的地方没有生意，超低的利润只够付房租。开店的人感受最深的一点是什么，辛辛苦苦一整年，收入全部交房租，没有给老板打工，却给房东打工了。而房东的感觉却是几万百买的商铺，一年租金只有几万，还不够贷款的利息。只能说房价太高。
虽然大家的工资好像不是很高，但是工资加上五险一金，实际的人工负担非常重。而产品由于竞争激烈价格持续下降，实体企业要么倒闭，要么向东南亚转移.我们的产业还是加工制造业为主，对出口的依赖非常重，2008年以后欧美经济持续动荡，先是次贷危机，又是欧债危机，英国刚脱欧，特朗普又当选美国总统，多多少少都冲击了我们的出口，生产的产品卖不出去，自然会有企业倒闭。现在全球经济正在复苏过程中，但是复苏中又有几分反复，许多新兴国家货币、债券都崩盘，世界整体的经济环境还是比较动荡。
现在网上购物已经成了大部分人的习惯，年轻人基本上都是网上购物，最多到实体店里看看，看好商品后再到网上购物，实体店实际上只能是看的人多，买的人少，虽然商业街人数不减，但事实上真正选择购物的顾客，在庞大的客流量中所占比例，几乎微不足道。为什么年轻人都到网上购物呢，网上购物确实比实体店便宜。不过实体与互联网的融合越来越深，不少实体企业、店面重新恢复生机。笔者周五晚上去撸串，每次都要排一个小时的队;可以通过APP购买附近商店的商品水果;很多企业也在淘宝、京东上开了自己的官方旗舰店，很多东西还需要抢购才能买到。
随着各行各业的生意越来越难做，钱越来越难赚，消费降级就成了必然。在北京前两年我们去吃饭的高档餐厅大部分都关门了，没关门也是消费降级了或者做外卖生意来提高利润。当大部分的消费群体选择降低自己的消费时，实体经济就更显吃力。
对于中小企业来说，在经济转型升级的艰难时期，只有通过创新商业模式，才高盈利能力才能生存发展，如果自己没有能力提高利润，就要找专家帮助。
未来这几年大的购物中心里除了走平价路线的餐厅生意火爆，例如像北京很火的眉州东坡走中档餐饮路线的能够维持生存，其他的实体店铺都将继续举步维艰，线上线下相结合贴补线下的亏损经营是唯一的出路。
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