卖廉价商品却三年就上市，市值已经超过京东，它凭什么这么火？
最近几年，人们买东西的方式发生了一个翻天覆地的大转变，现在越来越多的人喜欢在电商平台上购买商品，毕竟价格有优惠，而且还能随时的退换。这可是给很多消费者既提供了便利又节省了开支。现在的电商平台也是越来越多了，无论是京东、淘宝还是唯品会，现在的用户数量都达到了一个高度。但是从前几年开始，有一个“流氓”电商拼台横空出世，一下子就将广大的客户源吸引了过去，它就是拼多多。
最近两年，拼多多在创投界可谓是风生水起，仅仅用了三年的时间，就已经成为上市公司，还成功地登录了美国的资本市场。而且相信很多人也是发现了，无论是在看视频的时候，还是综艺节目中，拼多多的广告可谓是无处不在。最经常听到的就是超过三亿人使用的软件，更让人觉得诧异的一件事情是，现在拼多多的市值已经是赶超了京东。那拼多多为什么能达到今天的这个位置呢?
很多人都疑惑，拼多多的这种商业模式真的能值得市值300亿么?在阿里巴巴和京东两家电商平台的增速都开始逐渐缓慢的时候，这时候的拼多多好像是雨后春笋一样风涨起来。目前的拼多多交易量已经超过了1千亿。虽然现在看起来，拼多多确实是非常的风光，但其实拼多多已经过了最热的风头，开始走下坡路了。就去年9个月的时间，拼多多就亏损了70多亿。而且在现在各大电商平台都极力的打击家假冒伪劣的时候，拼多多好像完全不在乎。
毕竟从最开始的时候，拼多多给自己的定位就是低端便宜商品，这些价格低廉的商品中，难免会有一些“李鬼”混入其中。但是即使很多人知道拼多多的东西廉价，也知道便宜没好货这个道理，但是还是有很多贪图便宜的消费者购买。而且拼多多的主要受众人群在于三四线城市，还有一些乡镇等地区。这类地区中很多人都被拼多多的价格吸引，而且拼多多也是完全的抓住了部分消费者的心理，做出各种各样的活动，让大家互相凑单，拼着买更便宜。
马云的淘宝定位就是在一个所有人民的受众面，虽然淘宝上也是有很多廉价商品，但是淘宝还是打击到假冒伪劣的。而且拼多多的创始人黄征也是有一个“大靠山”的。段永平就是黄征背后的“大树”，他曾经一掷千金请巴菲特吃午饭，也是步步高的老板。现在国内手机销量比较好的vivo和oppo背后的人也是段永平。而拼多多也正是因为有段永平的帮助，才能快速的发展起来的。
但是如果拼多多在按照现在的趋势发展下去，损失客流量是必然的事情，虽然有些人贪图小便宜，但毕竟只是少数。虽然现在拼多多是上市公司，但实际上是亏损的状态，但是这对于黄征来说不重要，只能是委屈了那些投资的股民了。
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