美团不让商家过年，平台开始控制商家了？
今年过年，美团宣布过年不放假，在享受过年假期的同时依旧可以享受到外卖服务，点开外卖平台依旧可以轻松下单，对于无数人来说是一个福音，毕竟过年可以慵懒一下，但是对于商家却是另外的一番风味，除了开店服务人民外，还要面对平台苛刻的过年条件。
早在1月份，美团便调整了平台抽佣比率，将费率上涨到22%，有些相对偏远的地方甚至上升到了26%，对无数商家造成了极大的打击，纷纷选择了“逃离”美团或者对价格做出调整以嫁接费用至消费者，但近日又有商家抱怨美团服务费在过年期间又提高了，同时针对商家价格过低的订单美团还要征收最低固定服务费4.5元，让一些订单价格经常低于21元的商家苦不堪言，而美团基于自己自身的流量优势持续更新条款，商家如若不妥协就将面临从美团外卖上消失，商家在刨除人工、食材，场地等成本后基本所剩无几，因此很多商家只能无奈退出美团选择其他平台或者通过其他渠道将平台服务费分摊出去。
面对商家的诉苦，美团方面表示这只是为了外卖行业的建设，比低价竞争要重要得多，毕竟一直依靠资本红利打价格战迟早会毁灭市场，将辛辛苦苦建立起来的机制毁灭。同时美团也宣布会在2019年投入大概110亿用于扶持商家，这也正面回击了饿了么的“暖冬计划”。
也许，目前的费率上调仅仅是黎明前的黑暗，是市场调整的一点痛楚，转型完成后依旧是一块肥肉都说不定，毕竟如今外卖已经渐渐成为人们生活中无法脱离的一部分，就像网购一样深深地植入了我们的生活当中。但回想当初外卖的低价确实是平台为了养成用户的消费习惯烧钱烧出来的，就像当初的滴滴一样，基本上出门坐个车都是免费的，却在习惯了之后开始大规模改变，如今的滴滴除了方便，在某些地方并没有任何价格优势，甚至比正规出租车的价格还要高。如今的外卖平台早已仅剩美团与饿了么“两强争霸”，加上专业骑手的培养也已经初具规模，因此制度的完善肯定是未来外卖平台的重点，当我们开始离不开的时候，商家自然便开始了最终的目的——盈利，毕竟天下没有免费午餐。
因此，未来外卖平台如何定价，人们吃饭的选择如何肯定还是存在很多变数的，暂时还是需要静静观看的。
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