知乎上线即影,会在流量超过微博微信,统治社交平台的天下吗?
随着互联网的发展,人们在网上的交流越来越多,随之也就产生了多种多样的交流平台,有以腾讯为首的社交平台,特别是微信在国内的地位更是不可撼动,也有以微博为首的零距离和明星交流的平台,这些平台的出现,其实也是为了满足现在大众越来越丰富的人际需求。人们可以通过微信和自己身边的亲戚朋友保持良好的联系,也可以通过微博关注自己喜欢的明星,发现他们最近的动态和行踪。
微信和微博在国内的市场非常大,特别是微信用户已经超过了10亿人,不过这些软件却也有着很多缺点,就比如虽然微信在国内的地位很高,但是也有时候因为有太多的产品推销导致人们使用时会感到厌烦,而且微博现在越来越商业化,有很多的广告商为了提高品牌影响力,联系微博发送公司的广告,越来越严重的商业化就使得大家对于微博的热情越来越低,仅仅用它来关注自己喜欢的明星,当然这其中自然不包括知乎。
平台的多样化也表现着现在国人的精神需求之大,而且渴望专注无杂质的社交平台,以问答知识火起来的知乎就是其中之一。在知乎上,大家可以通过另类的社交方式和别人沟通,可以给大家提问专业知识,获得一定程度上自己不了解的知识,还可以向大家了解自己闻所未闻的东西。这种新颖的社交方式在出现的时候就受到了很多人的喜欢,并且积累了大量的粉丝,但是知乎并不满足与此。
当短视频出来的时候,很多人都不在乎,但没想到火了起来,而且成为了另外一种社交方式。为了顺应这个潮流,腾讯和微博都进行了尝试,腾讯推出了微视,微博也推出了很多快拍软件,但是知乎在最近,却通过一个新颖的角度推出了即影,也是一个拍短视频的软件,但是却和其他的一些短视频不一样,这款软件没有点赞和评论功能,有的就是一对一的互动,在这里,只可以看到好友拍摄的视频。
知乎的这一选择显然是想像新领域进军,随着知乎的发展进入了一定的瓶颈时期,最好的办法也就是选择向社交新领域进军,显然短视频就是一个好的选择,偏向于生活分享,能和喜欢的朋友甜蜜互动,这种新颖的短视频肯定也能抢到更多的流量,甚至知乎很有可能凭借这一个短视频app成为在社交平台的大哥大,毕竟知乎的两种领域都是新颖的,而且不参杂其他的商业因素,必将受到更大的欢迎。
之前知乎就凭借着独特的方式吸引到了很多的流量,这一次新出的即影app更是如虎添翼,也能通过这一app积攒更多的用户。而且即影短视频app更是从不同的角度出发,有着非常明显得优势,也将获得更多的流量,相信在这时候,看到知乎推出即影之后的腾讯和微博将坐不住了。
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