为什么越来越多的人选择学新媒体营销呢?
新媒体营销是指利用新媒体平台进行营销的方式。在web2.0带来巨大革新的年时代,营销方式也带来变革,沟通性、差异性、创造性、关联性,体验性、互联网已经进入新媒体传播时代。 并且出现了网络杂志、博客、微博、微信、TAG、SNS、RSS、WIKI等这些新媒体。
新媒体社交网络的蓬勃发展已经是互联网时代的一个里程碑,不管是微信,小视频,今日头条,qq等还是其他社交平台,都极大的改变了人们的生活习惯,将我们带入了一个社交网络的新时代。
根据某网站调查显示,63.2%的用户每天打开微信十次以上,小视频十次以上,今日头条 3次以上,QQ 2次以上,从这个数据看出,每个人都已经对各种社交媒体产生了严重的依赖。
所以说,每个企业或者营销工作者
都应该充分运用新媒体这个传播工具
让更多的人去认识你,并且产生持续关注
今天,带大家浅析为什么
那么多人都选择转行新媒体~
☑ 信息公开透明,每一个人都是传播者;
☑ 通过用户发布的内容、注册资料以及地理位置等信息,可以有效的判断出用户的基本信息、喜好以及购买力;
☑ 通过双向互动,能够准确了解用户需求,并且得到及时反馈;
☑ 营销成本低,花小钱办大事;
如果要举个例子的话,那么小米手机是必不可少的,根据小米公司副总裁黎万强的说法,小米有50%的产品是通过微博、论坛等社会化媒体渠道最终转化为购买。而且达妹听说小米每次新品发布会之前,都会有大量米粉进行奔走相告,为小米做了很多的免费广告,如果没有微博,微信,贴吧论坛这些新媒体平台,雷军要想组织这么多人为他刷广告,成本可想而知!显而易见,这就是新媒体营销的力量!
我们所处的互联网时代,传统企业纷纷触网,网络营销是打造品牌营销力,增加转化率并且投入最少的方式之一。"新媒体运营"是任何互联网企业不可或缺的职位,薪资和发展前景也是众多人转型、入行的动力。
新媒体运营岗位全国平均薪资在6K-8K,北京市更高达7460/月。并且,根据智联招聘等网站薪资我们可以看出,新媒体行业人员晋升较快,2-3年后薪资普遍达到10K-12K,3-5年后可到15K-20K!现在转行,还来得及。
这是个看“钱”的时代
可怕的是比你优秀的人却比你更努力
如果你还在浪费时间思考要不要学习
那么告诉你,新媒体这条高薪路,会有你吗!
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