苹果走下神坛,受伤的不只是库克,还有一个中国人!
苹果手机自推出以来就受到许多人的追捧,更有死忠的果粉对苹果公司的每款产品都爱如珍宝。见过很多朋友熬夜看苹果的发布会,也见过一出新品就人们为患的苹果专卖店。苹果在销售方面,可谓是创造出了一项奇迹。在短短几年之间就迅速占领了智能手机非常大的市场份额。很多人都想拥有苹果,甚至省吃俭用几个月凑钱买苹果手机。但是最近苹果公司的处境却并不乐观,由于中国市场苹果销售低迷,库克下调了2019年一季度的销售预期,是的苹果股票也是一度下跌10%,受伤的不仅仅是苹果公司,有一个中国人也因此十分受伤。
中国的富士康作为苹果的代工厂也是损失巨大。因为苹果的种种负面新闻,苹果销量持续走低。许多公司都禁止员工使用苹果,而国货如华为和小米的崛起,也让国人有了其他高端手机选项。相应的苹果公司也下调了手机订单量,富士康作为苹果在全球的最大代工厂业绩必然受到影响。整个2018年,富士康的收入仅仅增长了12.5%,这让作为中国人的郭台铭头很大。苹果销量大幅下滑走下神坛,受伤的不仅仅是库克,还有郭台铭!
我们来一看苹果手机是如何一步一步走下神坛的。目前为了推动自己的销量不惜降价和推出其他种种优惠。但是效果就目前来看,还并没有太多体现。2018年对于苹果来讲可真的是不容易,自从乔布斯去世以后,苹果就深受重创。即使是去年发布iphone X也并没能力挽狂澜。在去年年末,苹果公司过去的合作伙伴高通公司,赢得了和苹果之间的世纪官司。使得苹果公司被判处在中国不准再售卖从iphone 6s一直到iphone X等七款手机。中国一直是苹果公司的一个超级巨大的销售市场,曾经中国人甚至不惜卖肾攒钱就为了用上苹果。中国人的购买能力一直都不容小觑,从大爷大妈们争抢买黄金就可见一斑。而如今苹果被禁止在中国卖手机,可算是非常大的惩罚了。不过中国的果粉们其实也不用太过沮丧,因为大家还可以在电商平台上买到苹果产品。
不过苹果公司在德国的局面是更加惨淡了,所有侵犯专利的苹果手机都已经被德国下架。高通公司为此也是付出了巨大的保证金。那高通公司为什么会跟苹果翻脸,甚至不惜付出高昂的保证金也要将苹果击垮呢?这就要从2017年苹果起诉高通公司收取专利费开始了。按理来讲高通作为半导体芯片的拥有公司,是拥有此项专利的。而苹果公司显然没有给予高通公司应得的利益和尊重。高通的专利收费虽然过分,但是苹果这样和高通正面冲突,只能引得老朋友和自己对簿公堂,最终导致手机在中国和德国两个市场被抵制。最近有美国媒体就分析苹果销量下滑的主要原因是竞争对手的崛起和价格太高。其实最明显的变化就是在苹果体验店再也看不到排队买苹果手机的人了!
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