网龄可以换“钱”？上海联通堪比手机界小米
提到小米营销手段，那是无人不知无人不晓，相信大部分年轻人都经历过小米的饥饿营销，喜欢的东西抢不到，全都加价给黄牛赚去，但为了自己喜欢的手机或产品，很多人也心甘情愿的接受了黄牛的加价。只能说小米的饥饿营销是非常成功的，它成功的利用了消费者的从众心理，引起消费者哄抢，但这同时也能证明小米制造的手机或产品极具吸引力，想当然，不好的东西谁会抢购呢？
小米营销手段已然是非常老的套路，但最近笔者被另外一个“套路”深深陷了进去，而且完全不能自拔，它的活动实在是标新立异，让人见识到什么叫高手！
上海联通推出了一个名为“网龄翻红包”的活动，只要是上海联通的橙市会员，就能参与到这次活动中来，根据网龄来决定翻开红包九宫格的次数。1年网龄翻一次；2年网龄翻两次；3年网龄翻三次以此类推。同时，拆红包还可以分享，分享出去一次还能增加抽奖的机会。
肯定会有小伙伴疑问了，这样的红包有啥礼物，以至于让一个90后无法自拔的玩起来了？首先，笔者注册上海联通橙市会员的网龄已经4年2个月，每天可以翻开5个红包，而且获奖率还是比较高的，红包内提供了costa咖啡券、全家现金券、猫眼电影、KTV券、流量、橙豆等等物品，最近看的《大黄蜂》电影就是从活动中的抽中了猫眼折扣券，省下不少钱。
所以说，一但体验过“网龄翻红包”就真的像体验小米“饥饿营销”一样，深深无法自拔，大概这就是两种活动类型了，前一种利用了消费者薅羊毛的心理，后一种利用消费者从众心理，毫无疑问这两种营销都是极为成功的手段。
该活动持续到1月19日至31日，所以时间还是比较紧张的，建议喜欢薅羊毛或是比较喜欢看电影、唱歌的小伙伴尽快参与进来，全过程体验的酣畅淋漓，尤其是“网龄抢红包”这一点设计的很有创新力。综合来看，这个活动蛮合适我们这些年轻群体的，爱电影、爱咖啡，也爱唱歌，券抢的不够用了都。
如何关注“上海联通”公众号的方法就不多讲了，地球人都会！在关注后，在导航栏有个活动发现，点击新人礼，先注册！注册成功后，得到一张橙市会员卡，注册、绑定仅仅两步就能轻松得到1000橙豆，首次登陆这个"会员中心"你可以直接点击"成长宝典"，划至底部-会员任务，一键获取1000橙豆！老会员可以补领。
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