小米之家成了真正的小米杂货铺
说起小米之家,大家都不陌生了,这是小米为了发展线下规模,在一些大型商场开设的店铺。而且最近两年在一些三四线城市也开设了许多的“小米专卖店”“小米授权店”。大家也都知道小米之家里面的商品都是小米自家的产品,或者是小米生态链的产品,没有第三方的产品。最近在逛我们当地的乐山小米王府井专卖店时,意外的发现店内的货架和展台上多出了许多非小米的产品。这就有点稀奇了,而且这些产品还有点似曾相识,走近一看,每样产品的包装上面都印有“小米有品”的标识。哦!原来是这么回事,小米有品也要发展现线下规模。“小米有品”是小米公司旗下的精品生活购物平台,也是小米“新零售”战略的一环。小米有品的品牌理念是做精选的电商,精挑细选品质好物的同时,精简商品数量,打造精品生活购物平台。小米有品近两年在线上的发展已颇有成就,现如今不仅有自家产品和生态链产品,而且已涵盖了家居、日用、餐厨、家电、智能、影音、服饰、出行、文创、健康、饮食、洗护、箱包、婴童等生活消费品品类。
小米有品在线上的规模已有显著成效,但是线下也是一个非常大的蛋糕,怎么能不去分一块呢?小米目前在全国有上千家小米之家、专卖店、授权店,这样的资源怎么能浪费呢?所以就出现了文章开头我介绍的小米之家门店出现了第三方产品,据我了解,目前全国有200多家小米门店里入住了“小米有品”的产品。接下来小编就带大家看看我们乐山的小米专卖店里有哪些“小米有品”的产品!
▲先来欣赏下乐山的小米专卖店全貌,三面通透的高清全面屏玻璃,这地势有种“背靠大山,面朝海”的感觉!
▲店内最长一面墙的位置全是摆的餐厨类的产品,锅啊、灶啊、盆啊、筷子啊、洗碗巾、榨汁机、咖啡机,真应了那句古话“民以食为天”,大家看看这些都是那家的产品呢?
▲有了小米有品,再小的地方都要利用起来,中庭的立柱都要摆两个展架放毛巾、杯具。
▲摆放小米手机哪里的“弹丸之地”都不能浪费掉,这些地方摆满了文创、游戏类产品。
▲小米有品的车载用品、婴童、洗护类产品在专卖店内也是能看到的哦!
▲这个货架现在可以用“琳琅满目”来形容,这里之前只有小米的产品,也就是小米商城里的哪些小东西,摆的稀稀拉拉,也没啥好挑选的。自从“小米有品”来了后,产品的多样性,可以让顾客更好的对比与挑选。
在店内转了一圈后,店还是哪个店,不过逛的感觉还是比以前有很大提升,小米有品的入住,让专卖店的产品多样性,不仅让顾客有的挑、有的选,还让顾客在店内长时间的驻足,提高人气。不过,因店铺面积的局限性,在专卖店里的有品产品还不是很全面,就比方说服装、鞋帽,家居用品,饮食酒水。但是在一些城市的“小米之家”和“小米之家旗舰店”,有品的产品还是非常全面的,希望以后全国的小米专卖店生意越来越红火,把店面扩大一点,产品再全一点,在逛小米之家时就像逛超市一样。
好了!文章到这里就结束了,不知道你们城市的小米专卖店里入住小米有品了嘛?你们期待小米有品的什么产品入住小米专卖店?不防留言说一下!
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