“快递一哥”顺丰是怎么从明星企业，变成负债300亿举步维艰？
顺丰2017年借壳上市，股价大涨，公司市值一度高达3000亿，然而好景不长，顺丰在电商发展规模下降的大背景下，还被同业竞争穷追猛打，急于寻求转型未果，多种因素作用下，市值蒸发1700亿，虽然称不上举步维艰，但确实困难重重，如同当年万达深陷高负债传闻一样，顺丰也在经历一次“历劫”。
虽然一直顺丰都以“快递一哥”著称，但是顺丰丝毫不敢掉以轻心，因为东哥的京东物流随时有可能取而代之，另外还有马云投资的菜鸟物流对这个宝座虎视眈眈！对此两大强敌，王卫没有退路，也不能退！只能开启“高负债大扩张”的路子！
京东自建物流体系，对顺丰还是有所影响的。之前马云也想要邀请顺丰入局。只不过王卫当时没有答应马云。马云最后转而投了其他快递公司。王卫自己也觉得忽视了电商板块对物流的贡献程度。可以说完全没有想到电商的发展会如此迅猛。而面对菜鸟和京东的竞争，顺丰也进行多方位的布局。
不仅如此，除顺丰之外，其他快递公司也在资本的推动下快速发展，且规模都能够与顺丰一拼。相反，市场的增长并没有像快递公司的增长一样那么快。自然，业务增长会与快递公司的劳动需求形成矛盾，难以满足快递公司业务需要，无法让快递公司“薄利多销”。因此，盈利能力更差，盈利空间更小，亏损也会越来越大。
当然目前顺丰都负债率没有超过50%，再加上快递行业现金流比较充裕，所以300亿的负债对顺丰来说暂时没有太大的威胁。但是短期之内，顺丰大量增加负债去收购各种业务，更像是一个赌局，如果赢了那顺丰会继续保持在国内快递行业的领先地位，但是万一收购的这些业务水土不服，那就会成为顺风的一个负担，到时能不能保持国内快递一个的地位，就很难说了。
顺丰控股作为上市公司，需要诚实的披露资产负债情况，所以我们才能感觉到顺丰企业的巨额负债，但从整体的状态来看，顺丰股价虽然跌幅近50%，但整体估值依然比较良好，企业运营也非常正常，从明星企业到举步维艰，有点夺眼球的危言耸听，未来看好顺丰在物流行业的发展。
不过我还是相信一句话，活着！就是一种成功，尽管目前顺丰的负债率高达48%，但是只要挺过去，幸福就在眼前！毕竟顺丰开创了我国快递业众多先河，例如即日达、次晨达和次日达，顺丰的空运能力、以及其速度致胜的因子，良好的门对门服务，这些年攒下了非常不错的客户满意度和口碑，所以，只要顺丰内部管理不出现重大问题，我相信消费者都会挺顺丰的！
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