怪不得支付宝要大力推广花呗扫码领红包！原来竟藏了这么多门道
现在的年轻人几乎没有不知道花呗的。但是，很多人却不知道花呗为什么能够这么地广为人知。这其实主要跟支付宝以及花呗自身的大力推广脱离不了关系。那么，为什么支付宝要大力的推广花呗呢？
小编认为这主要有几大原因：
要知道资本家可不是慈善家，他们的目的是为了盈利，表面来看扫码得到了红包，但是对于始作俑者利益才是最大的。首先要让大家习惯使用支付宝付款，每个人都用支付宝付款，这么大的资金流那是常人难以想象的数量。还有大家有没有发现要想使用红包必须用花呗支付，如果选择了信用卡或者账户余额提醒，系统就会提醒还有花呗红包未使用，表面来看老马还真是大方但是你搞错了。
花呗支付类似于信用卡，是先消费后还款的一种消费方式；也就是说按时还上是不需要任何手续费的，在当下金钱加上时间就是巨大财富的年代，支付宝会这么傻白白借钱给你用，我想大家可能搞错了。首先开通花呗收款模式的商家是需要向支付宝支付手续费的，费率视商户不同而决定。要知道顾客如果想用花呗支付那么商户就要开通这个收款功能，自然而然的手续费就产生了；毕竟顾客才是上帝。
给借呗引流。银行能够运营下去主要是依靠放贷赚取利息。同理的，支付宝也想要从这种模式中套得一定的利润来维持和运营自己的公司。但一个大公司的运营和维持绝对不仅仅是靠花呗就能够支撑的；所以，它们在推出花呗跟信用卡抢占信用卡市场的同时，也推出了借呗来抢占信用贷市场；而花呗也是为借呗间接引流的。
其实原因很简单，马云之所以推出这项活动，只是想让人们养成使用支付宝花呗的习惯，这项活动相当于进行一次大规模推广。而且这个活动其实是店主与消费者同时领到红包，这个活动对于双方来说都是获益的，不仅店主有利可赚，而且消费者也省去了一小部分花费，这让双方达到一种“双赢”。但也让大家养成这种习惯。
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