今年央视春晚，将由“不差钱”的百度来为大家发红包
近几年来，中央电视台春晚与微信、支付宝、淘宝等公司合作，每年都会给全国观众发放红包祝福。
而今年，央视春晚红包互动活动合作伙伴已被百度拿下，考虑到距春节晚会还有不到一个月的时间，中央电视台已经确定了红包环节合作伙伴，这条信息的整体可信度还是很高的。
年关将至，互联网寒冬愈演愈烈，许多大小互联网公司争相裁员、员工也没有年终奖，此情此景，敢于花巨资向国内人民发送红包，也就只有百度这土豪了，在这异常寒冷的冬天，大家可以在春晚抢百度红包得到些许安慰。
根据最新消息称，百度app将作为2019年中央电视台春晚红包互动环节的承载平台，百度app也会在今年除夕给大家发放红包。
其实刚刚和央视春晚取得战略合作，准备在春晚上“撒币”的百度，一点都不意外，因为百度是真的很有钱。
今年1月2日，百度董事长兼首席执行官李彦宏于2019年开年内部信函中，确认百度2018年的收入正式超过1000亿元。
根据财务报告，百度2017年的年收入为848亿元，2016年为705亿元。从2018年最后三个季度的财务报表来看，百度的毛利率达到了50%，而百度的单季度收入增长了20%以上。从净利润增长率来看，百度2018年第一季度净利润同比增长276%，前两季度为111%，前三季度为80%，平均净利润增长率超过100%。也远高于其他互联网公司。
作为BAT三巨头之一，百度的移动支付品牌百度钱包也迅速发展。去年11月8日，百度钱包正式更名为度小满金融，这意味着百度将全心全意创建一个新型金融品牌，近期数据显示，度小满支付用户数超过1.3亿，年支付结算规模突破万亿。
百度钱包更名为度小满金融后，也推出了各种业务，度小满金融不仅保留了原有的百度钱包，购买理财产品和信用贷款等功能，还增加了公积金查询，充值手机账单、转账、信用卡还款等便捷服务和外卖、团购、旅行和其他快速支付服务，向微信支付宝看齐。
百度目前的重点是人工智能，人工智能的主要生产要素是大数据，通过稳固移动支付领域，它将大量增加用户数据，这对百度的人工智能业务也非常有帮助。目前，百度正在努力建立自己的移动支付生态系统，首要的前提是增加品牌曝光度。中央电视台春晚的平台将有助于提高百度移动支付的用户数量和用户数量。”
想必今年百度为了提高品牌曝光度，肯定会给全国观众一个大惊喜。
2019这场“红包雨”，十分值得期待呢。
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