ofo、锤子科技事件预示互联网经济寒冬来临，物联网才是未来出路
近一个月内，锤子科技子公司北京锤子数码科技有限公司共被冻结财产2293.7038万元，锤子科技创始人罗永浩也被冻结超过1亿元股份。如今，锤子科技有价值的资产已经所剩无几。现在，ofo也在生死线上挣扎，戴威已经失去了青年创业领袖的光彩。互联网经济的寒冬好像比今年北京的冬天还要冷一些，到底怎么了？未来的出路又在哪里？这里我谈谈个人的一些看法。
经济发展的根本就是解决人的吃喝拉撒或者说衣食住行问题。农业、工业和服务业这三大产业都是围绕这个核心问题进行的。互联网经济的本质是属于第三产业服务业，它的价值最终还是要落实到具体的商品上，市场经济的核心还是商品交换。
就像马云为阿里巴巴定的使命：“让天下没有难做的生意”，说明他是彻底想明白了这个事情，互联网的主要作用是给企业和消费者建立最短路径的链接，它本身并不创造具体用于人类消耗的商品。根据物质守恒定律，人类不断地加工各种自然资源，将其转化为能直接通过衣食住行消耗掉的商品，这种加工、消耗能力越强，经济发展水平越高。
前几年，实体企业争先恐吓推进公司互联网化，将线下实体店搬到线上，争抢互联网这个信息流渠道。现在渠道饱和之后，互联网公司又反向操作，开始拓展线下实体店，促进线上线下融合。这是由商品原理决定的，互联网的价值根源还是在线下的商品消费。淘宝、京东、苏宁的各种小店已经铺天盖地开张，苏宁小店最近开到了我家小区门口，是一个很明显的实例。
而消费者最终认账买单，还是考虑质优价廉，将来线上线下的价值是趋同的。但是，价值怎么趋同？答案是永恒的：价格战。线上线下的价格战可能马上就要来了价格战，只有通过价格战，才能达到新的价值平衡。价值平衡达成以后，所有企业都得寻找新的入口。
未来的新入口是物联网，谁家的商品能蹲在消费者家里直接就把单下了，谁就是大爷。比如马桶可以直接下单买手纸，燃气灶可以直接喊话买油盐酱醋。交互的多样化，不仅仅是手机或者PC，而是我们现在用的这些生活耐用品，冰箱没汽水了，说送一箱汽水来，电商网站就给你送来了，通过美团或者饿了么，我的感觉未来是这样的，需求与耐用品节点绑定，说点什么，30分钟以后东西就来了……
即将到来的物联网时代，生活将更加便利，你准备好了吗？
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