继微信变脸后 支付宝也换了版本主推“小程序”
继微信在今年元旦更新版本后，本周，支付宝也迎来了新年的第一次更新，并把“重头戏”都放在了下拉界面上。
更新版本后，打开支付宝的首页，下拉就能直接找到“ 小程序收藏”的入口。而之前，大家需要在支付宝的“ 更多”界面里搜索一下才能找到它。
更新之后，广大网友纷纷对支付宝和微信小程序进行了一些比较，两个App虽相似度比较高，不过支付宝“小程序 ”的定位与微信有明显区别。
前者对于“小程序”的挖掘重点，主要侧重更生活化场景。如“违章缴费”“公交地铁的查询”“高速缴费”“水电煤气”等，基本上这些“小程序”的存在更侧重于将智能支付渗入到生活的方方面面。而此次改版，支付宝新推出了一个“早起打卡”的小程序，可邀请好友一起参与，并设有好友排行。它与“微信运动”一样，是一款属于“习惯养成 + 轻度社交”的小程序，也符合这些年支付宝不断增加的“社交味”。
据了解，支付宝小程序于去年9月正式上线，是蚂蚁金服面向商业生态的开放技术的一环，它和mPaaS（移动平台即服务）、生活号等技术产品一道，共同组成蚂蚁金服的移动技术开放。去年以来，微信、支付宝等App越来越重视小程序的开发，微信用户可以通过下拉微信界面进入小程序，百度App在首页为智能小程序搭建了快速通道，用户在百度App下拉即可到达小程序页面。
跟腾讯相比，支付宝和百度入局小程序时间较晚，不过节奏更快。去年9月，支付宝正式成立小程序事业部，还宣布在未来3年投入10亿元科技创新基金，专门用于激励、孵化支付宝小程序生态创业者。在平台资源投入方面，支付宝小程序平台还将借力阿里云等集团技术资源支持，通过一站式云服务等方式降低开发者的成本。
力推小程序的还有百度，专门成立智能小程序开源联盟，爱奇艺、快手等12家企业成为首批成员。
不过从小程序数量和活跃用户数规模上，支付宝小程序明显落后于先行者。小程序统计平台阿拉丁发布的小程序生态白皮书显示，目前微信小程序日活已达2.3亿，今年有望突破3.5亿。百度在上个月宣布，其智能小程序月活用户已超过1.5亿。据支付宝小程序事业部副总经理李丛杉披露，截至去年底，支付宝小程序用户数突破5亿，日活稳定在1.7亿，平均7日留存达43.26%。
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