英媒:苹果手机不再是地位的象征 中国人对其热情消退
英媒称,2008年,苹果公司在北京时髦的三里屯购物区开设了它在中国的第一家零售店。店铺开张后,人们在这个街区周围排起了长队。但十年后,尽管在三里屯购物的许多年轻消费者仍是iPhone的用户,但他们曾经对这个品牌坚定不移的忠诚已经消失。
据英国《金融时报》网站1月3日报道,苹果智能手机曾经是地位的象征,是外国的奢侈品。但国内竞争者,尤其是华为,现在似乎已经迎头赶上——不仅是在双卡双待和全面屏等技术创新方面,而且在声望方面也是如此。
在金融行业工作的26岁的克里斯·吴(音)在离苹果零售店不远的一家华为零售店里闲逛,他说:“我下次购买手机会考虑华为或苹果,因为它们现在都是高端手机。”
《金融时报投资参考》的研究显示,两年前,华为超过苹果,成为消费者下次购买时最受欢迎的品牌。
“苹果正濒临失去其首要品牌地位的边缘。”33岁的医务工作者埃琳·李(音)说。
报道称,在考虑更换品牌的iPhone长期用户中,这种用户变化的感觉显而易见。
已经使用iPhone手机有4年时间的埃琳·李正在考虑放弃苹果,转而使用中国的一个本地品牌。
与此同时,许多消费者乐于继续使用老款iPhone,而且觉得没有必要继续使用苹果的最新设备。刘建(音)说,他一年前购买的iPhone 6仍然可以完好使用。
这些购物者还说,他们更多的是受价格和技术的激励。
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