刷单让他3个月亏了50多万，真实销量不到100单
现在做电商的人很多，赚到钱的当然也有不少，但是还是有很多人亏了很多钱，最关键的原因还是不懂得电商运营。最近就看到一位朋友的评论，他在电商行业算是亏得比较厉害的。
他开了个网店，3个月时间就亏了50多万，而且基本都是刷单和直通车，真实的销量竟然不到100单，最关键的是他花了20多万去拍摄照片，还花了10多万烧钱推广，刷单这些更是烧了一大笔钱，结果被平台判定刷单，被下架产品，最后只能放弃。这究竟是怎么回事呢？
第一、对电商行业的了解太过于浅薄
急于求成，完全不考虑自己是不是真正喜欢电商行业。他所了解的完全就是别人说的一两句话，别人说做直通车能赚大钱，他就直接开了直通车，别人说图片能大大提高转化率，他就花一大笔钱去拍摄，完全没有想清楚到底为什么要这样做，了解的实在是太少了，这样的结果就是自己白白烧钱。
第二、情况不同，自然运营方式不同
对于刚开的网店，就急于做刷单和直通车这些烧钱的东西有点为时过早，应该打好基础后再谈这些，一个比较成熟的网店，去做直通车肯定会更有效果，对于一个还不成熟的网店，选择去做直通车，完全是在浪费钱。
第三、不要摸着石头过河
这个网店老板明显就是摸着石头过河，如果这个行业是刚出来，谁都不知道怎么做，这样也是无可奈何之举，但是电商行业已经发展了这么多年，电商基础还是要懂得的。尤其是当一个行业发展成熟之后，想要随便做一做就赚钱是不可能的。
淘宝作为一个购物平台，尽可能的为卖家提供一个公平的交易环境，然而刷单正是对这以公平交易环境的破坏。首先刷客没有核心竞争力，因为你能做别人也能做。其次刷单的存在和淘宝利益冲突，没有可生存空间。所以不管做什么都要有自己的想法和主见，毕竟是你开的店又不是别人开的，还是得考虑好了再做决定。
在最后建议大家也想一想他是为什么亏钱？对刷单有哪些想法？
写在评论区，我们一起来讨论！
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