事大了，苹果在美国遭抵制
苹果的恩恩怨怨
最近苹果遇到了很多麻烦，这与苹果的总裁库克的行事风格有关。在库克接管苹果后，苹果iPhone追求的利润超过了产品创新，而库克过于积极地追求利润，这会直接损害苹果品牌的长期价值，给未来的发展带来隐患，直接导致今天的被动局面。
首先，让我们回顾一下高通事件的开始和结束。由于高通公司垄断了3G CDMA网络，苹果不得不向高通公司支付专利费，购买高通基带芯片产品。导致了苹果不断提高iPhone的价格，而高通公司的专利费是苹果整个手机价格的百分比抽成，这将导致苹果向高通公司支付的专利费比其他手机品牌都要高。因此，库克与高通公司就更低的版税率进行了谈判，但这并没有得到满足。
在调查高通公司在韩国的垄断地位时，库克提出了反对高通公司的证据，并被高通公司所知，而高通公司又扣留了本应返还给苹果的10亿美元。库克先生继续通过停止本应继续支付给高通公司的许可费（苹果公司拖欠70亿美元）。这让高通公司大吃一惊，因为它对高端基带芯片的垄断和控制，曾认为苹果别无选择。
但库克为了盈利，出人意料地反复无常地停止了高通基带芯片产品，转而向英特尔购买基带芯片，而剩余的高通芯片手机产能下降，以保持与英特尔基带芯片性能的一致性。这次行动之后，消费者退出并谴责了苹果的行为。但库克却走自己的路，忽视了用户体验和消费者反馈。库克还试图让消费者更频繁地更换iPhone，降低设备运行速度，完全忽视他们的感受。
二是事情大了，苹果在美国遭到抵制，美国又一个巨头趁乱对苹果补刀
苹果手机现状的形成有其原因。它在世界上被华为超越，在中国的销售额也大幅下降，苹果一直在处理高通公司（Qualcomm Inc.）提起的专利诉讼。Netflix是一家美国视频内容提供商，由于不满苹果30%的佣金，决定停止使用应用商店支付，用户可以通过网页支付，并宣布将在33个国家实施，这将直接影响苹果的软件收入。
由于苹果垄断了iOS平台，软件和内容服务提供商一直对苹果不满。
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