外卖出现“新黑马”，补贴力度看齐美团和饿了么，望周知
有人说，互联网就是马太效应的聚集地，互联网看似像是一个浩瀚无边的海洋，但是在这片海洋中只有为数不多的小岛可以存活下来，例如视频网站，爱奇艺、优酷、腾讯视频拿走了大部分的流量，京东、淘宝、天猫、拼多多拿走了大部分的电商流量，快手、微视、抖音拿走了大部分的短视频流量，微博、微信、QQ拿走了大部分的社交流量，当年的滴滴打车和快的拿走了大部分的网约车流量，而现在的外卖市场，则是美团和饿了么两分天下，但是在外卖市场，开始出现新黑马，但这个黑马似乎是一种群狼的态势。
我们知道美团和饿了么是外卖领域最大的两个平台，它们做的是全国的生意，在全国县一级的地方都会有它们的服务，如果还有哪家想做成美团和饿了么这样的规模，想必已经不现实了，但是难道美团和饿了么就达到了不可撼动的地步了吗？从笔者的观察来看，还完全没有达到那样的情况，我们知道万里长堤，溃于蚁穴，现在用到外卖市场就很合适，目前在很多地方开始出现地方性质的外卖服务企业，其特点就是只针对当地，而且很多就是在县级这样的五六线城市，而且做的还很不错。
就笔者所了解到的消息，例如位于河北廊坊的一个县，就已经出现了这样的外卖服务企业，而且初期的补贴力度着实不小，笔者亲自尝试后发现，注册后就会赠送5元在自己账户的余额中，同时会有一个6元的套餐，这个套餐是支付6元就可以得到六张5元无门槛优惠券，这样的话，就相当于自己支付了1元，不仅如此，首单还会立减10元，据悉最初的时候，首单竟然会立减20元，笔者认为，这样的地方性外卖APP会越来越多。
现在美团和饿了么已经成熟，相关的补贴也基本上看不到，或者给出的红包金额也少的可怜，这正好给了很多小城市的外卖企业机会，尽管这样的小企业对于美团和饿了么整体上形成不了威胁，但是如果这样的小企业成批量的出现，自然会拿走更多原本属于美团和饿了么的市场，是不是有点群狼围攻雄狮的节奏呢。
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}
