民宿市场受到了年轻人的吹捧
民宿的快速兴起，很大程度上得益于90后年轻一代主力消费群体的崛起，根据携程在2018年初发布的《2017年国民旅游度假账单》显示，90后消费者已经取代了70后甚至80后，成为年度人均消费最高的人群，人均高达3478元。其中在旅游出行方式的选择上，87.3% 的90后都偏爱自由行，这个比例甚至已经超过了欧美等发达国家。
在旅游行程中，90后们也更加追求个性与体验，而民宿则恰好满足了这些需求，于是根植于互联网的土壤得以快速发展。90后大多没有经历过太多的风波，一路顺风顺水的成长，这也导致了群体跟风民宿创业的现象。但是360行没有一行是容易的，不要只看到表面的光鲜还要看到内里的艰辛。
跟风的网红属性
现如今信息时代的广泛推广，在互联网上经常会看到“XX放弃稳定工作做起了民宿老板”，各种网红打卡民宿地，让众多在城市打拼的新时代下浪漫主义情怀严重的90后想通过经营民宿寻找到自己的诗和远方、票子和房子，没有朝九晚五的繁忙、没有因为加班而荒废的时光，享受情怀、找到生活的意义，越来越多的网红民宿开始走红，加之互联网的美化传播，让年轻大众看到了其“小而美”的属性，既能挣钱又能过上自己想要的生活，何乐而不为？
喜欢无拘无束热爱自由
90后的就业观念不似从前那般传统的寻求稳定，大公司、国企单位对年轻人的吸引力也大不如前，他们更喜欢冒险，也获得更加恣意张扬，而今年来民宿市场一片大好，加之同为年轻人，能够明白用户需求，这样先天的优势，让越来越多的90后对民宿创业抱有天然信心，自由的经营方式也符合放荡不羁爱自由的想法，所以开民宿这个想法让90后无法自拔。
认为民宿经营简单
开一家民宿的想法是好的，但是能否成为爆款能否盈利都未尝可知，而在此之前，庞大的资金投入都是当下90后难以制支撑的。过于饱和的市场加之二八定律，让这个看似风光的创业风口，背后隐藏着巨大的风险成本，从选址、装修、定位、运营、入住率等等一系列的创业旅程不是仅靠情怀和想象就能成真，如果一个不小心，投入的庞大资金链就会满盘皆输。
民宿的热潮虽然能反应广大的市场，但是民宿经营远远没有想象中的简单，仅仅靠着一腔热忱和情怀是不可能赢到最后的，文艺青年们渴望靠着民宿拥有诗和远方，但是真正运营之后就会发现各种各样的问题接踵而来，可能比朝九晚五的工作更令人崩溃，民宿经营问题还是需要专业的团队来协助与支持。
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