拼多多“绯闻”不断，为何用户量却不断上涨？
【拼多多】一个备受争议的社交电商平台，每年都有商家因“天价罚款”而退出平台，在各大搜索网站上输入拼多多看到最多的总是某某商家因拼多多罚款、冻结店铺资金等话题，商家们怨声载道。诸多消费者也纷纷质疑平台上低价商品的品质，”假货集中地”“坑多多”等称呼仿佛已经成了拼多多给网友们留下的诸多印象，纷纷表示以后不会再购买。按理说一个“绯闻”负面新闻不断的电商平台应该会很快消失在网上，但很意外他的用户量每年都在增长，据相关统计，拼多多至2015年建立，截止到如今其用户量已突破3亿，接近4亿，且业绩每年都在增涨，这又是为什么呢？
小编经过分析，觉得以下几点是促使拼多多用户增涨的主要因素：
拼多多与腾讯微信平台合作，坐拥10亿用户量的微信社交，毫无疑问是目前社交软件的巨头，而且这个数值只会呈现增长性发展，如此巨大的流量支持提供给拼多多，让拼多多更有效的将商品展现给微信用户。
频繁赞助热门节目使得拼多多的知名度上涨，曝光率不断增加，相信广告词：3亿人都在拼的拼多多，变得耳熟能详
随着网络信息时代的发展，越来越多的老年用户使用微信给拼多多注入更多的新鲜血液，老年用户更喜欢实惠类商品，平台性以低价为主，毫无疑问，老年用户比年轻化的用户更加精准
通过2人拼团、砍价模式让消费者以朋友圈、微信分享等渠道寻求成团、砍价，有效带动 流量引进
相比于其他店电商平台，拼多的主要爆款入口是活动，而大部分的消费者对活动这个词是敏感的，活动都是有时效性的，导致诸多用户哄抢
负面新闻的不断发酵使得拼多多的曝光率和关注度一路暴涨
拼多多诸多规则都是偏向于买家的，相对来说对买家的体验售后都是比较有优势
小编认为电商平台的趋势永远是追求展现量和曝光率，一个平台的用户数往往是每一个电商商家最在意的，它决定了你商品的展现机会，能否在这个平台有更好的机会提高产值。掌控了流量的电商平台等于掌控了市场，这也是为什么拼多多“天价”罚款，每一年有那么多商家因罚款纠纷退出平台，平台却业绩增长的原因了，因为相比于高风险有更多的电商家更在意展现机会。
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