云闪付挑战支付宝,烧钱比支付宝还猛,用户已经超过一个亿
如今我们出门都不需要带现金了,带一部手机出门就好了,这也是因为移动支付的普及,已经和我们的生活紧紧地结合在一起,给我们带来了极大的便利,也让我们越来越离不开移动支付。不仅我们身上不带一分钱也能玩遍全国,就连街上的乞丐也把收零钱的破碗换成了收款二维码:“没现金没关系,扫码支付就可以了。”虽然有点搞笑,但是也显示我们国内对于移动支付的依赖。
在支付宝刚刚面世的时候,谁能想到他们能够成长的这么迅速,从2014年到现在仅仅四年的时间,他们就拥有了超过9亿的用户。而微信也发现了这块市场的利润,然后凭借着自己庞大的用户基数也迅速的成为了支付宝在移动支付市场上最强大的对手,两者占据了将近90%的市场。而他们也为了实现更多的利润,不断地搞活动,吸引大量的用户,然后能够成为这个市场唯一的霸主。
而传统的银行却是遭到了很大的冲击,所以为了能够不被时代淘汰,他们在2017年12月推出了云闪付,就是专门为移动支付量身打造的一款APP,而且是各大银行合力打造的产品。使用了大量的技术,来实现可以使用移动设备可以在POS上进行线下的非接触支付,同时也支持远程的在线支付。而为了占据市场,他们也是烧了不少的钱,双十二的时候更是可以享受半价,更不用提他们已经持续了好几个月的免费坐公交活动了。
虽然他们花的钱要比支付宝撒15亿红包都要多,但是他们真的能够和这些市场巨头竞争吗?虽然他们在仅仅一年的时间就拥有了超过一个亿的用户,并且是从0开始的。而且他们在双十二搞的活动前提下,当天的软件下载量更是突破了100万,这说明他们开局的市场反馈还是不错的。但是我们还是很难看到他们超越移动支付市场上两位巨头的可能性,因为他们现在只是在烧钱的时候拥有大量的活跃用户,如果没有活动的话,还有人会选择使用吗?
毕竟相比微信支付是有微信这个强大的平台作为支撑,而支付宝却也拥有了非常完善的支付体系。而云闪付并没有庞大的用户基数,而且除了能够提供支付之外,也没有其他的功能留住用户,所以为了生活上的便利性,一旦他们不烧钱了,那么可能将要迎来大量用户流失的局面。所以他们想要和其他支付工具竞争都是非常难的,更何况微信和支付宝了。
当然我们现在也不能否定云闪付的成就,毕竟他们刚刚推出一年的时间,肯定以后也会给这个软件增加更多实用的工具,但是他们还是应该把目标放在成为一个普遍的移动支付工具上,这样
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