ofo忙于退押金,摩拜现在做些什么呢?
寒冬未到,这些天,共享单车平台ofo陷入了资金困境,大批用户无法正常退还押金。那么,他曾经最大的竞争对手摩拜现在怎样了呢?
先从押金退还这个问题说起,有微博网友尝试了下,得到的反馈是秒到账。其实这个问题不难理解,2018年4 月 3 日,摩拜股东会通过美团收购方案,美团以 27 亿美元作价收购摩拜,资金量得到了补充,而在2018年5月低,摩拜已经大规模开始推行了免押活动,很多消费者已经不存在押金问题了。所以才会有了现在的秒到账,其实这也是摩拜创始团队的一种负责人行为。
现如今,ofo深陷舆论讨伐,摩拜都在做些什么呢,是准备进攻抢占市场还是稳步度过寒冬呢?
在2018年12月19日,有媒体对摩拜创始人胡玮炜进行了专访,她提到了三点:
1、“摩拜的愿景是让自行车回归城市,真正通过骑行的方法改变城市,不会被太短期的东西所左右。”
2、“共享经济现在仅仅是一个开始。未来的出行市场也还有很多很多变化的可能性。“
3、摩拜的步伐“在过去的7个月,几乎没有投入新的单车,但订单量其实是上涨的。”“练好这些基本功,会有更大的未来。”
众所周知,摩拜的收购方是王兴的美团,这是一个极具创造力的人物,经历过校内、饭否等创业项目的失败,他接下来走的每一步都是在血的教训上走出来的道路,他的收购不会是一种冲动,他在构建O2O商业帝国蓝图,摩拜是其中的一个重要环扣,解决用户最后一公里的出行,与网约车业务形成了一个完整的出行闭环。
虽然有网友提出,ofo倒掉后,摩拜拥有了重新制定规则的权力,涨价是必不可少的步伐,但在我看来,这不会发生,反观在2010年轰动业内的千团大战上,美团也是在苦练基本功,最终成为千团大战的胜利者。依托这样的操作,不难想象摩拜要走的路也是一样的:方向正确,练好基本功,等待收获。
一个公司是否要做出大动作,最直观的表现是市场活动的投放,查看了下近6个月的官网、微博、微信等平台,基本上全部是围绕用户的活跃的日常互动抽奖,并没有大的动作。这也透漏了一点方向,摩拜在修炼自己。
市场是需要竞争的,这样才会得到两性发展,不希望ofo的倒立,因为从戴维的内部信中还能读懂他的激情,但市场也不允许损害用户的行为,好好处理好押金是当务之急,至少现在看来,摩拜不会趁火打劫。
摩拜曾经说过:做失败了,就当做公益了吧。有些事,放宽心态,反而走的更远。
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}