摩拜单车做出了一个“令人费解”的举措,在全国可推行吗?
进入共享单车下半场的近段时间,共享单车领域的大哥“OfO”不断传出要倒闭的消息,甚是热闹,但是“二哥”摩拜单车也不甘寂寞,做出来令人费解的举措!
摩拜单车在雄安新区上线智能“车吧”的四个特色!
用地效益高——车吧是由5个汽车停车位改造而成,别看地方小,却可容纳35辆单车的立体停车区、52个柜位的储物区,以及休息区等多个功能分区;
配套齐全——车吧内配有直饮水、充电位、沙发椅、信息屏等,
多种需求,一站满足——后期还会增加免费Wi-Fi、共享商品、无人零售、美团无人配车等设施;
环保高效——建筑采用模块化设计,可实现环保节能、快速高质的装配式施工,充分符合雄安新区“绿色新城”的定位。
摩拜单车为什么要这么做?
没有资本支持的共享单车公司大多数已经被倒闭了,经过资本市场孵化的企业,也开始真正的开公司经营了,虽然共享单车进入下半场,他们开始真正的考虑如何持久化的发展、如何打造好企业、造福民众的企业,但是他们为什么要真么做?这样的布局合适吗?。
摩拜单车的创始人胡玮炜就说:如今已经不适宜再疯狂补贴的狂飙了,应该是理智的精细化运营管理。所以现在能稳扎稳打,能真正做好单车回归城市的生态环境和自行车全生命周期管理,是共享单车领域的带头大哥最应该做的事情!
摩拜单车的总裁刘禹也表示,除智能车吧外,摩拜将进一步提升科技研发力度、深化精细化运营水平,通过专注业务、追求可持续发展取得了不俗的成绩,用户体验和经营结果双双显著提升。
3、官方人士怎么看?
世界资源研究所中国可持续项目负责人刘岱宗认为,这种智能多功能自行车停放设施,不仅能为共享自行车的停放提供解决方案,还能为骑行者以及周边居民提供其他便民服务。同时,作为智能调度的就地小枢纽,可以有效提升车辆调度效率。
而随着共享单车行业进入下半场,保持良好的用户体验与服务质量的同时,通过智能调度手段提高企业效益,无疑是决定该行业最终胜负的关键手。 ”
3、真实用户怎么想?
会不会更不方便?因为用户的用车需求是随时随地的,假如都停在那里(固定场所)的话,取车、还车是不是会不方便?
造价成本会不会很高?单一的样板间看起来非常不错,但是如果全国大面积的推广建设的话,共享单车公司需要投入多少啊,能撑得住吗?
能不能像支付宝一样,直接惠民?支付宝的红包政策,能让使用者直接少花钱,这多实在啊,但,像摩拜单车这样的投入,若直接让骑行人减少支出——优惠,那是不是骑行人会更少,不能更直接的惠民吗?
会不会达不到预期?因为像这么高端的车吧,能有多少人去真正享受?大家可能真的在担心会不会成为马云的无人便利店一样,到时候“人满为患”——成为非目标用户的休息场所,甚至是捣乱的场所?
你怎么看?
你看好摩拜单车此次的布局吗?
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}