互联网免费时代已过,“付费”时代已经来了,大家准备好了吗
一个付费时代正全速到来。从免费到付费,那些靠烧钱堆增长、产品粗糙的公司必将面临淘汰。新的生存法则是:学会运营你的老客户。
什么都要收费了
现在随着互联网行业的快速发展,人们的生活和娱乐已经离不开网络了,腾讯音乐,爱奇艺视频,阿里巴巴会员等等已经和人们生活息息相关,做什么都需要付费才有权力去享受。
什么都要涨价了
大家都会发现现在的滴滴打车比出租车还要贵了,尤其是在高峰时期。而滴滴之前25元的打车优惠券特别多。一单25元的车费低到只需要付俩三块钱就可以了。而现在到只能减免一俩块钱。而且美团饿了么一些外卖红包也大量缩水。几乎没有什么优惠。
“免费”时代一去不复返
其实在互联网20年的时间段,“免费”“优惠”是最著名的营销方式和深远的策略。
简单给大家举个例子:大家应该都经历过滴滴免费的时代。作为中国互联网第二梯队的滴滴出行,在刚创业阶段,为了和uber在竞争市场,各种免费,优惠。而将uber挤出中国市场以后优惠也逐渐减少。但是当滴滴用户积累到一定量的时候,他这种“烧钱”模式也就结束了。
这种“互联网思维”被更多企业模仿运用。从刚开始的免费,0利润,甚至“烧钱”补贴,烧出一个庞大的用户量,然后再来赚钱也不迟,甚至这种模式也影响到了一些传统行业,也让一些之前的传统行业兴起了短暂的免费时代。有句俗话“羊毛出在羊身上”。这种免费的时代已经过去了。
付费时代已经来了
今年的经济“寒冬”让大部分中小企业熬不过之前疯狂“烧钱”而不盈利的时代。大部分公司都开始员工优化,缩减开支。而一些资金链比较充足的企业,虽然也在之前消耗了元气,但最终熬掉了一些竞对小平台。现在收费的时代来了,让人们更是没有选择。现在大部分企业在进行俩轮融资以后,都迫切操作“变现”。
“免费”让中国互联网在短短的20年飞速发展,高速增长,“开业大酬宾”已经告一段落。
付费时代来临了,大家准备好了吗?
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