为什么支付宝总是做十几个亿红包活动，而微信却总是一毛不拔？
支付宝的赏金活动已经持续了好多天了，总有好多人一天赚几万块钱的赏金，真让人羡慕啊（咱不讨论哈）。
咱们在这里也不讨论支付宝此次投入十几个亿进行营销活动，到底支付宝是亏了还是赚了。
因为，支付宝这么大的一个公司，在做十几个亿的投入性活动前，肯定做过多种预案，而且过程应该是可控的。所以，从长远上来说，支付宝肯定是不会亏的。
咱们今天就先聊一下，同样是在线支付，但为什么支付宝每次都做很大的红包活动而微信却总是一毛不拔呢？
咱们先说一下支付宝。
顾名思义，支付宝它是一个支付工具，它是一个金融工具。
作为一个金融工具，那么它的应用场景就相对来说比较少了，那么也就是说这个应用打开的频率就相对比较低了！
那么支付宝为了让这种金融场景和支付更多一点，让用户去习惯它们，就需要不断的丰富场景化去引导用户去使用它。
大家都是聪明人哈，无利不起早、不见兔子不撒鹰。。。。所以支付宝只有去撒钱了！
所以支付宝才会憋出这么一个大招，造出来这么多的支付场景和金融应用场景。
这是一个正循环。当各种支付场景和金融应用场景多了之后，新老用户在各种威逼利诱下打开该支付宝的频率会更高很多！打开的频率更高了，就打到支付宝的目的了。支付宝的各种金融功能才会发挥更大的作用，比如说是水电煤的交费，信用卡还款，口碑，余额宝，余利宝，花呗还有那些黄金股票等等的应用。这些应用场景的边界足以让支付宝占取更大的金融市场份额。
同时利用金融边界不断的扩充，阔虫蚂蚁金服的市场边界！（牺牲现在的小利益，换取未来更大的空间！）
而微信却为什么一直一毛不拔呢？
因为微信它是一个社交工具，因为社交的原因，我们每个人每天无时无刻都需要打开用他，而这时候的支付，它就相当于一个锦上添花的功能。
个人认为，其中最核心的关键就是，高频打低频——稳坐钓鱼台。
因为基于微信的社交属性和他强大的用户基数，再加上它的场景延伸性非常的强，即使它的推广的角度和力度也就不算太大，即使微信一毛不拔也可能会稳坐支付市场的钓鱼船，因为它占据着高频和方便两大无敌特性。
微信就是牛
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