为何如今大量的商家从淘宝退出？八年老店长说出实情，很无奈
随着互联网的大力发展，社会中有许多的新鲜事物搭乘这辆快车开始出现，淘宝可以说是这期间知名度的最高，使用人数最对的一款。淘宝网站的出现，让很多人看到了其中出现的商机，所以最早投入的那批用户可谓是赚得非常多，有了这批用户的榜样，其后的时间不断的有人入驻淘宝，不论是个人还是企业都想要达成这个快车，来给自己实现盈利。曾经的致富通道，为何如今却出现了大量商家退出的场景呢？
作为曾经的“聚宝盆”，淘宝可谓是大家心目中赚钱的天堂，毕竟从这里走出的神话不是一个两个，多少人通过淘宝这个平台赚到了大钱，所以前有赚钱的的榜样，那么其后一定会跟随不少的追随者。但是在淘宝发展了怎么些年后，到如今却出现了商家大量退出的情况，究竟是什么原因引起呢？一位八年的老店长说出了让人心酸的实情：
如今的广告费用太高，成本高居不下，流量的费用也是越来越贵，自家店铺的质量再好，价格再公道，要是不花点钱去弄点流量，拉拉排名，那么基本是得不到他人的关注的，大家购物都比较喜欢从前一两页开始选择购买，而这最靠前的位置，当时是要花费大量的金钱来维持的，如果不花这些钱，排名靠后，真的就是永无天日，一直恶性循环下去。
2. 流量的倾斜政策改变。以前对于淘宝店的流量倾斜是比较大的，而如今方向的转变，导致大量的流量用于天猫，甚至于在淘宝的APP上面，排名靠前的都是天猫的店铺，所以导致淘宝的流量下降，商家的销量也下跌，想要再靠这种模式生存下去，只能转战天猫，看看能否有所好转。
3. 同行之间的竞争太严重。竞争其实在各行各业都是存在的，但是淘宝店之间的竞争却又更加的残酷一点，规模小一点的店铺根本没法跟同行的大店抗衡，当你们同卖一件爆款的时候，大店资金充足，他们能够将价格压的比你还要低一点，即使你做好薄利多销的准备，但是他们的利润能够压到更低，那么你没有资金支持，肯定是干不过的，最后亏损的也就只有自己的小店了，当你倒闭后，他们也能继续原价销售。
如今的网店竞争压力丝毫不比其他的行业低，曾经赚钱赚到让人眼红的淘宝店铺，如今却已经是不少商家想要逃离的地方，毕竟及时止损才能最大程度的减少损失。甚至于一些干了多年的老店铺，在如今的环境下，都有些吃不消了，更何况那些刚刚入行的小店呢？所以如今无论做哪行，压力都不小呀。
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