亚马逊Listing的谷歌SEO排名怎么做?
将亚马逊页面排名容易吗?
我们知道,亚马逊站点是有非常高的权重的,所以在亚马逊做排名会比一个全新的独立站拥有先天的优势。
由于之前google会干预大部分的电商站点(ebay,amazon等),但现在干预接触后,可以对亚马逊进行正常的谷歌SEO排名操作。
由于站内本身就有非常不错的权重,所以亚马逊listing想要在google获取排名,相对是简单的。
谷歌SEO怎么操作?
和我们做独立站一样,亚马逊listing的站内其实也有不少地方是可以做优化的。
Title标签,尽可能符合google的规则(72左右字节)
描述标签,尽可能符合google规则(155左右字节)
内容丰富度 (针对问答环节、产品描述这些可控的文字部分可以尽可能的把内容丰富起来,鼓励客户写更加详细的review,帮助到更多人购买决策)
为亚马逊Listing做反链,提升该页面的权重
明确你想做什么词,在重要的文字区域部分布局你的关键词,这将会有助于你google上的排名。(但同时要兼顾amazon的体验)
用什么链接做排名?
有些人会问是要用超链还是直接链接来做google排名,答案是:规范链接(权威链接)。
因为在google搜索引擎规则里,只要加了canonical标签的,权重就会集中在这个链接里,其他链接就会降低收录可能性。
怎么查看规范链接?
打开亚马逊网页点击“显示首页源代码”
然后在一长串代码里面,点击CTRL+F,找出搜索框
这样我们就可以找到权威链接了。
反链怎么做?
很多人会想到,我去Fiverr购买几百条反链不就得了? 但是会发现即使你买了再多的外链排名也是提不上来。
因为现在Google能够识别垃圾外链,我们需要为该Listing创建高质量、高相关的反链,排名才会得到明显提升。
我曾看到几个Listing排名在首页前三的,反链也不是特别多,但是排名就是非常的稳,因为反链是一些DA在80多的高质量外链。
亚马逊链接会被惩罚吗?
如果你用高质量的链接去做,你的Listing是不可能被惩罚的。但是如果你用大量的垃圾外链去做,会有被惩罚的可能,但是几率非常的小。
总结:
亚马逊Listing想要在google上面获得好排名,需要具备以下特征
Title、Description要优化好,要突出想要做的关键词。
页面内容尽可能丰富,在问题回复以及产品描述上下功夫,鼓励用户去留更丰富的内容。
为亚马逊Listing做高质量的反链。
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