今尚古摄影婚纱摄影官微运营及营销推广
中国每年大约有1000万对新人喜结良缘,仅城镇新人在婚礼上的消费就达4183亿元人民币。其中婚纱摄影在整个婚庆支出的比例约为10%-15%，全国目前各类人像摄影企业已达45万多家，从业人员600多万人，年营业额900多亿元。
★今尚古摄影：
渝中区今尚古百年婚纱影楼是重庆地区的高端婚纱摄影品牌，独家引进台湾"MONNEY"、香港"金纱"、韩国的"李晚玉"等高端婚纱资源，致力于为重庆地区新人带来国内外时尚流行的婚纱摄影潮流，打造个性、时尚、优雅、自然、清新、大气的婚纱摄影，为新人记录下美好的回忆。秉承服务至上、诚实守信的宗旨，今尚古摄影以独特的外景基地、高端的摄影器材、专业的化妆团队、专注的摄影团队和强大的后期制作团队，服务重庆乃至全国。传承幸福，传递快乐，用心服务每位客人。
★营销痛点：
1、我的客咨量太少
2、咨询有一些，怎么都没有转化
3、每个客咨成本太高
4、成本控制住了，量上不来
★运营及投放目标：
1、扩大曝光
2、提高转化
3、增强互动
一、优化策略：
运营与商广并重：
分析受众
官微运营
商业产品
从企业账户的受众人群，去分析并覆盖更多潜在转化人群借助微博运营工具如SCRM及技巧，提高博文内容粘性及用户体验最终，通过高曝光商广产品获取精准流量，达到营销转化
二、优化执行：
现有问题分析：
难汇聚：未使用话题等产品，进行内容聚合
无活动：未使用转抽活动打通多层次传播
无客服：客户在博文内咨询产品未能即时解答，转化
配图乱：博文配图较杂乱
形式弱：以图文形式内容为主
三、效果及经验总结
1、在快速浏览的信息流广告中，图片占绝大版面，作为一个以图片示人的婚纱摄影客户，样片的吸引力决定着博文的成败。所以多采用图片色彩鲜明、主题一致的样片宣传。
2、文案素材来源于细节，一些爱情故事，偶像剧，实时热点都可以作为文案的突破口，从生活带入广告，降低消费者的抵触心理。
3、后台设置人群细化投放，将投放人群由精准到广泛逐一覆盖，保证品宣及转化皆无遗漏。同时，定期分析数据，优化投放时段、人群及地域等。经验总结。
4、高转化良性循环。
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