电商巨头无人问津,陈欧你有何感觉?
大家现在玩购物的不知道还是否对一款电商平台,叫聚美优品的还有印象,虽然在刚过的双十一狂欢里面,给大家留下深刻印象的应该是像天猫或者京东的名字,甚至是有点后来者居上的苏宁易购,但是今天小编要聊的可不是他们期中的任何一家,今天要说的就是最最可惜的一位电商玩家,一位现在已经衰弱,市值几乎蒸发殆尽,双十一甚至无人问津的聚美优品。
曾经的聚美优品可以说是辉煌非凡,在早期的时候这也是个类似马云的阿里巴巴的地方。陈欧作为留学国外吸取了ebay这种购物网站经验的玩家成功把这种理念带进了中国,而且发扬光大,要知道留意过那个时代的视频广告什么的朋友可能都看到过ceo陈欧的我为自己代言的这句火遍大江南北的代言词,当时马云大神还没有入驻,这块地盘最早的玩家就是陈欧,通过折扣销售吸引用户。由于其精确的定位,受众非常广泛,和现在的拼夕夕不一样,因为产品多是针对女性市场,而且陈欧的成品可是货真价实的物美价廉,所以在三年内在纽约挂牌也不奇怪。毕竟国内女性的消费力众所周知。
作为电商平台里面最早的一位玩家,可以说靠着物美价廉和强大的营销和宣传手段成功地站在了电商世界的前端,这家在2010创立的电商平台则是因为像是假货的新闻屡屡被拖下业绩,其创始人也从来不肯正面回应或者承认自己平台的失误,只是一再强调自己确实和国际品牌有业务合作,但是很可惜,后来国际各大品牌纷纷划清界限的行为可以说彻底撕破了聚美优品的遮羞布,让他的业绩落入万丈深渊。拼多多暂时因为自己另类的销售策略还免于灾难,但是聚美优品基本上在中国的市场已经再次被确认彻底凉凉了,他的CEO陈欧现在也早已转型变成了直播界的网红人物。
而在今年的双十一狂欢里面,基本也看不到聚美优品的身影了,排行前列的自然是后来者居上的天猫和京东,分别各占具了一大半的市场,分别都是千亿级别的成交量,然后就是今天额外杀出的新玩家,苏宁易购和我们的拼多多。而对于聚美优品来说,这个舞台已经彻底不属于他了,基本上双十一没有人点开聚美优品的网站了。
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