杜嘉班纳事件发酵,遭中国电商抵制
杜嘉班纳事件发酵,遭中国电商抵制后,许多国外电商巨头将其下架
随着中国成为世界上的第二个大经济国之后,也是在国际上受到了许多外国企业的欢迎,如今的中国市场是非常的大,毕竟人口也是非常的多,发展空间也是大得很,所以说都想进入中国的市场,分一口蛋糕,但是近日有一个感觉特别自负的一家企业,本来是一家可以影响世界的奢侈品牌,然而却是在社交平台上发不了有歧视的语句,而如今本来能大火的它,现在遭到了全华的抵制,就是杜嘉班纳。
这个品牌来自于意大利,是一个世界级的奢侈品牌,并且主要的消费地点是在中国,但是其在前几天发的消息和视频中,存在着对华人的不尊重,前些天创始人发布了一侧短片小视频,内容是一个模特用筷子吃意大利食品,但是其内容中暗中嘲讽中国的文化,说到了这里小编应该跟大多数网友一样,没有前几天的“辱华事件”肯定还不知道有这样的一个品牌。
这个事件发生是在三天前,由于发布了一则“起快吃饭”的短视频,被认为有对中国文化的侮辱,导致受到了全国的抵制,但其创始人公开表示遗憾,但是言语中没有任何懊悔的意思,或许是因为他太过于自负,当然他的自负也是得到了应有的报应,遭到了全华人的抵制,这个品牌也是迎来了寒冬,那么大家可能对具体的视频内容不怎么了解,在视频里一位中国女模特用筷子吃披萨,虽然是看似有一些正常,但是其中视频中把中国筷子誉为“小棍子”,并且将筷子当做刀叉来使用,这其中应该是用中国筷子与刀叉相比,这样的做法明显的对中国有歧视的意思。
而这视频中其中的一位女模特在论坛上声讨其设计师,但是收到的回复是对于中国文化的“侮辱”,后来对话被爆出后,许多跟其签约的大牌明星与其解约,还取消了本来在上海举行的时装秀,而在遭到了华人的抵制后,其线下店里也是无人光顾,并且中国的电商巨头们也是站出来表态,纷纷在自家的电商平台下架,这对于这个产品来说,在中国市场受到了非常大的打击,本来在中国可以赚的非常的多,但是却对国人不尊重,并且虽然是其创始人在平台上道歉,可是并没有显示出他的诚意。
随着这件事的发生到发酵到现在,许多的外国电商产业也是看不下去了,并且站出来也是力挺中国,美国的电商巨头亚马逊也是在中国版的平台下架其商品,但是外国版并没有下架,在事情发生之后的两天里,全中国的电商品牌都将其关键词下架,在实体店也是无人问津,还有许多已经购买之后的用户,也是在门店要求退货,如今不止是中国将其禁止,在海外的多家巨头也是将其品牌下架。
发生这些事情也只是一个开始,这意味着杜嘉班纳不止是失去了在中国市场发展的机会,同时在国际市场上的发展也是遭到了非常大的限制,对此各位读者你们怎么看!
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