中国手机销量榜出炉：苹果已跌到第六位，榜首成为今年最大的黑马
2018年11月，知名的数据统计公司Counterpoint公布了新的报告，在今年第三季度国内市场智能手机销量排名上，虽然智能手机市场已经连续四个季度下滑，但VIVO、华为及荣耀等品牌逆势增长，成为今年第三季度大赢家。VIVO同比增长2%，首超同门的OPPO成为销量冠军。另外，华为和荣耀出货量依然强劲，同比均增长14%，双品牌市场份额之和接近27%，而小米排在第五位。
在最近的这个季度，VIVO以19.9%的市场份额排名第一位。第二位是OPPO，华为排在第三，占有率分别达到19.7%、14.5%，紧跟后面的是荣耀和小米。这个季度让人没有想到的是，苹果已跌出前五，只排在第六的位置，而前五位手机厂商全部来自于国产品牌，市场占有率合计超过78%。
这是VIVO第一次登上手机销量冠军宝座，成为今年最大的黑马，多少有些让人意外。在今年六月份，vivo在上海发布新旗舰NEX，作为全新打造的AI智慧旗舰，这款手机真正做到拥有无刘海零界全面屏、升降式前置摄像头等诸多卖点，一时间在行业内引起了讨论。同时， 将AI作为其重要的功能点，拥有Jovi AI独立按键、独立语音芯片、升级版Jovi人工助手，科技创新也是其驱动前进的主要动力。
习惯于线上消费者可能对于当下的OPPO和VIVO有着诸多的不解，此前不被看好的这俩国产手机，怎么就突然成为了手机销量冠亚军。他们的崛起绝不是偶然的，这几年抓住了消费升级的行业新风口、多年来在中高端市场的努力、对消费者需求的感知都有着密不可分的关系，不管是屏下指纹解锁还是做到真正的全面屏，VIVO在近些年总是成为第一个发布的手机厂商，创新和广告的投入是有目共睹的。
有业内人士认为：VIVO的成功在于其强大的产品创新及供应链整合能力，将全面屏技术、双摄、AI智能等此前主要用于高端机型的产品设计及较高成本零部件，应用到了中端甚至中低端价位的机型，为市场带来众多性价比极优的产品，刺激了年轻人的购买欲望，反观现在苹果发布的新机，其高昂的价格更像是一个奢侈品，让不少果粉转而去买其他品牌的手机。
再来说到逆势增长的华为与荣耀，在国内智能机市场全面下滑的情况下，它们还能有两位数的增长，实属不易。预计今年第四季度也将会继续保持下去，今年10月，华为发布旗舰mate20系列以来在全球大受欢迎，其强大的拍摄功能及独有的麒麟980处理器，在全球高端手机市场有着不错的表现。
荣耀在2018年也表现很抢眼，作为华为独立出来的子品牌，就在今年刚获得了双十一的销量冠军，说明受到消费者的喜爱，三季度的销量更是超过小米，排在前四的位置。纵观三大逆势增长的手机厂商，技术创新成为了其争夺市场的法宝，相信不久的将来，国产手机也将会重构全球智能手机市场格局。
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