金立老总刘立荣逃往香港，国产又一手机巨头倒塌
华为曾经说过未来将只会有三四家手机厂商存活，看样子已经成真了。曾经的中华酷联，酷派、联想和中兴已经衰败不堪，归为其他类型手机，而现在又有一家手机巨头又要倒下了。
金立
11月8日，市场调研机构IDC公布了2018年第三季度全球智能手机的出货量，共计3.552亿台，同比下降6%。
在手机市场瞬息万变的时代，雄霸天下者下一秒可能就会走向消亡，有一个历史非常悠久的国内手机品牌也正从更新迭代极快的手机市场中“狼狈退场”，这个品牌就是金立。
金立手机
金立也曾经有过很大的辉煌，例如实现销量0到8亿的变化，金立创业的时候，还是盗版手机横行的时代，国产没有什么代表性的品牌，这个时代金立也抓住了机会，做语音王类的手机，并且手机市场中获得了极大成功。同时一句“金品质，立天下”的广告语传遍了大江南北，金立也成为了国人心中的“骄傲”。
但是进入互联网智能时代后，金立的“步步为营”却显得过于谨慎。一直以来，金立走的都是商务手机路线，但是随着年轻群体逐渐成为消费主力，金立就开始“改头换面”。当年步步高主打的“音乐手机”崛起时，金立再三踌躇，放弃了原有的商务路线，推出相仿的“荷塘”系列手机，只可惜热度早已逐渐褪去。
而到了2010年的时候，众多手机品牌开始推出智能手机品牌，金立这个时候却还在搞功能机，而当金立正式进入智能手机市场时，智能手机市场已经大半都被占领了。
一步错步步错 金立被困残局
之后金立的竞争力急剧下降，完美诠释了棋盘上的那句“一子错，满盘皆落索”。据统计，2018年9月，金立出货量仅有18万部，同比销量下滑了84%，市场份额仅为0.5%。失去了销量支撑的金立，很快就迎来了资金链断裂的危机，欠债高达100亿元，金立老总刘立荣手中41%的股份也全部被冻结。
债务
而金立老总也逃往了香港，不知道何时能把金立的残局下完。
金立老总 刘立荣
记得金立以前也有做过青春系列，但是由于长期树立的商务形象，却不被年轻人所青睐，而专门去做商务系列还请了冯小刚做代言人，在同样领域却被华为打的惨败。在技术实力上也不如华为，小米等企业。冯小刚自己也因为偷税漏税，自身难保。
既没有顺应市场创新变化，又没有做好技术的实力积累，在棋盘中下棋，也只能下的如此下场。
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