新2B革命｜清单
01
腾讯，中国最大的C端连接平台，将在2018年11月迎来自己的20周岁生日。就在9月底，它推出了全新的组织架构调整方案，这是时隔6年它首次，也是创业史上第三次大规模架构调整。若为这次架构调整提炼出关键词，“2B”肯定是其一。在2017年12月员工大会上，马化腾就曾谈到过架构调整。“在管理方面，我们面临最大的问题是内部的组织架构，现在的腾讯需要更多To
B的能力，要在组织架构上进行从内到外系统性的梳理。”本次调整，对散落各处2B业务有清晰的整合方案。
02
腾讯现有与2B业务发生直接关联的板块，按照马化腾“数字助手”的说法，可概括为“一三五七”，即：一个目标，三个角色，五个领域，七种工具。其中三个角色指腾讯要专注做三件事：做连接、做工具和做生态，为各行各业进入数字行业提供接口；提供最完备的工具箱；生态共建，成为共建数字生态的共同体。2B升级的核心是腾讯。此次架构调整目标是就是实现由消费互联网到产业互联网的升级，腾讯将之定义为“连接战略的自然延伸，也是搭建新一代智能产业生态的未来路径”。
03
美团创始人王兴曾有篇流传甚广的内部讲话：为什么中国2B企业都活得这么惨？仅从标题看，王兴似乎是说2B在中国没有增长空间，其实读完全文才可以领会其中逻辑，王兴是指“下一波中国互联网如果想回暖的话，一个非常重要的方向是供应链和2B行业的创新”。
04
2B或2C对行业领军企业而言，从来都并非水火不容，它们更像两个齿轮，咬合在一起才能实现可持续增长曲线。早在2008年12月，马云就首次提出了“C2B”,认为C2B模式一定会成为产业升级的未来，以消费者为中心、柔性化、定制化将生产大行其道。他做出这一预言时，还没有成熟的样本可以佐证，今天看来已是产业趋势。与C端相比，B端需要更强悍的执行力与统一价值观，以保证步调一致。
05
阿里早期的2B模式，可解读为S2B2C，此处的“S”，可理解为服务（service），也可理解为销售（Sale），它逐渐演化为了T（technology）2B2C。面向B端的技术赋能，阿里并非见招拆招式的应对式打法，而是一直特别注重“筑基”功夫，除云计算之外，菜鸟网络与蚂蚁金服也同样是基座。
06
T2B2C是产业进化的必然，未来影响与创造全新C端用户体验，依赖的并非是单项技术的突破，而是大数据、区块链、人工智能、工业互联网等集成技术创新。人类历史的历次工业革命，都是从B端传导到C端，改造好B端，才能服务好C端。2018年更是产业互联网的分水岭，物联网将完成物理世界向虚拟世界的映射，实体经济会发生全链路重构，几乎所有产业都值得重来一次。
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