为什么移动宽带免费送了,还有很多人宁愿花钱安装电信网络?
现如今随着国家网络通信技术的高速发展,我们普通用户家里的家用网络速度已经得到很大幅度的提升,而跟随着国家光钎入户的改造,我们很多人家里的家用网络都可以达到100M速率以上了。在目前来看,国内宽带网络通信市场分为中国联通、中国电信以及中国移动这三大运营商。而在中国移动收购了中国铁通之后,移动就开始大力推广光钎宽带网络免费送。只要是拥有中国移动号码的用户,都可以直接免费申请安装移动光钎宽带。但是小编发现,目前来说宽带市场还是会有很大一部分中国移动的号码老用户,宁愿自己花钱去安装电信光钎、联通光钎,这到底是为什么呢?下面小编就带大家一起来了解一下,为大家解除疑惑。
对于我们每个家庭来说,网络是必不可少,不可或缺的,而对于电信和联通用户来说呢,家里每年的宽带费用至少也要几百一千块。但是要是能有免费宽带用的话,这一部分钱就又可以节省下来了,毕竟咱老百姓嘛,能省一点就省一点。而再回头看中国移动的宽带免费送这个活动也可以说是一种比较新颖的营销方式了,可以在扩大自己号码用户基数的同时,还能占领掉一部分的宽带市场。
然而现实是在移动大肆宣传免费宽带、希望借此扩大用户基数的同时,却有很多老用户选择了付费使用的宽带,那么这到底什么情况呢?其实,移动的主要网络是依托于电信以及联通的。而移动宽带的网络资源设计搭建并没有电信和联通那么完善,而随着用户人群的逐渐增加,也就造成了在高峰期的时候比较容易造成网络拥堵。就比如一个大型公寓,房东安装了光钎网络给住户来使用,当有一部分住户外出时,剩下的一部分住户就会觉得网络速度变得飞快;当另外一部分住户回家后,整个公寓所有的住户大家都在同时使用时,那么网络质量就会变得很差,网速还慢和不稳定,而房东的光迁总带宽又是固定的,所以当宽带达到高峰期时,网络就会开始变得不稳定,网速变得卡顿。
综上所述,移动的打法主要是依靠免费价格战的方式,来换号码用户和宽带市场。但是单单依靠价格战的方法并不会带来长久的用户积累,免费也不一定会被大部分用户接受。口碑才是制胜法宝。就好像是打游戏的人都清楚,在北方呢大多数人选择联通,在南方则是电信。因为如果一条宽带玩游戏总是会掉线,网络延迟,连接不稳定,看各电影总是在缓冲,那这个样子别说是免费用,就算是倒贴钱都不一定有人用,毕竟是讲究用户体验的时代。
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