【网站运营】四招教你创业公司如何做好内容运营！
打造优质IP是内容行业的核心
在“内容为王”的铁律下，优质IP好比一顶皇冠：文学、动漫、网络剧、影视和游戏，这些常见的IP形态下都有机会打造“皇冠”，并实现在不同IP形态之间的相互转化、自由游走。
从文学、动漫、网络剧到影视和游戏，各种IP形态下的试错成本依次上升，变现能力也逐渐增强。
IP运营的核心便是实现由低变现形态向高变现形态的转化，同时在转化中不断巩固既有粉丝群、吸引新人群。
从网络剧切入内容行业更有快感
网络剧位于IP形态演化链条的中段：试错成本适中，相比游戏和影视，试错成本可承受;同时，变现链条较短，相比文学和动漫，变现更快、方式更多样。因此，网络剧成为内容行业中颇讨人喜欢的一块宝地，近两年来的爆发势态便是印证。
网络剧的强需求驱动：
1)消费结构升级的大背景下，文化娱乐是大众的精神食粮，而视频化的内容形象生动，相比早年兴起的网络文学更具观赏性和传播性;
2)移动互联网在娱乐领域的渗透率高低决定着移动娱乐是否能成为大众碎片化时间最主要的消费内容。
网络剧的用户画像与网络文学高度相似，正如网络文学用户经历了从免费到愿意为优质内容付费的过程，网络剧用户的付费习惯正在逐渐养成，并将在一定程度上推动网络剧内容优质化的大趋势。但是，推动优质内容供应的核心驱动力依然是打造优质IP，以及获取IP的巨大衍生价值。
网络剧领域投资逻辑和创业招式
网络剧与曾经炙手可热的游戏领域有着类似的投资逻辑。而网络剧的正确出招方式是：形成以IP价值为核心，从内容到发行的一条龙产业链闭环生态圈。
目前的行业头牌的生命源泉便是拥有强大的编剧和内容创作团队，配合强产业链运营，来打造强IP。同时将艺人塑造成强IP的重要衍生产物，又或者从发行端向内容生产端延伸，打造产业链闭环，使得自制内容作品很快上线。
下面给大家说说那些可玩的创业招式：
第一招：把鸡蛋放在多个篮子里，以海投的方式进行IP孵化，以概率制胜
第二招：强网络文学战略资源，挖掘潜力文学作品，赢在起跑线上
第三招：强编剧和内容原创阵营，强产业链运营，精品化生产
第四招：通过大数据分析选择题材，强原创团队，巧以制胜
好的内容离不开线上传播，爱用为您一站式搭建网站内容营销平台，让您优质内容快速传播。
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