【网站百科】什么是网站权重？原来对网站权重误解了多年
“网站权重”是网站运营优化中提及最多的词之一，网站权重成为了大部分人衡量SEO站长水平的标准，笔者发现很多企业老板对权重很是关心。那么真实情况是这样吗？其实90%的人都误解了这个问题，下面就结合数年网站优化经验，揭开网站权重的神秘面纱，让大家看清网站权重究竟是个什么意思。
大家眼中的网站权重
首先来看看大家眼中的权重是什么意思。其实大家眼中权重的意思非常简单，也就是通过站长之家查询工具所查询到的权重值。就如同下面的截图，查询到一权威网站的百度权重为8，360权重6。另一个权威网站的百度权重为9，360权重为8。这也就是大家眼中的权重。
真正的网站权重
上述通过工具查询到的百度权重真的是网站在百度搜索引擎的权重吗？下面我们看看百度官方是怎么说的。
百度对网站权重的说明
那么上述的权重值也并非百度搜索引擎的权重，值得注意的是，百度从未提供网站权重信息，那么网站在搜索引擎是却存在一个真实权重值，此真实权重也极大程度决定了网站的排名。
第三方平台查询到的权重值又是如何而来的？答案非常简单，不管是什么第三方平台，都是抓取网站已有的排名数据，根据这些数据给网站一个预估流量值，从而划分网站的权重，虽有些工具不限于此流量值，但都是根据网站已有的数据而来。
网站权重和什么有关
现在已经清楚网站权重是什么意思，那网站权重有和什么因素有关呢？提升网站真正权重有哪些办法？影响网站权重的因素可以分为二大方面，一是网站域名，二是网站质量。域名的影响覆涵域名年龄、域名历史、域名链接，网站质量方面包含网站结构、内容质量、服务器稳定性。
上述所列举的并非所有网站权重影影响因素，但却是影响最大的几个因素。关于具体某项因素又是什么？稍有经验的SEO站长一定也知道七八成，在知道网站权重和哪些因素有关后，那么提升网站权重就豁然开朗。比如域名年龄会影响网站权重，那老域名建站必将有极大优势，实时上大部分灰色行业早在多年前就看清这点，只是90%的人都不知道而已。
写在最后
第三方工具的权重值是根据网站已有的排名数据而来，而搜索引擎的真实权重是计算网站域名与程序质量的结果。我们可以称第三方平台网站权重为“站长工具权重”，其值也并非毫无意义，它能反应网站的大致排名情况。而搜索引擎的真实权重不对外公开，我们也无从得知，但可通过上述提到的影响权重因素进行提升，在一般情况下，网站排名的提升意味着网站在搜索引擎的权重提升。
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